Studyportals
Short Course Online

Building Brands and Influencing Behaviour

University of Amsterdam

14 days
Duration
1650 EUR/full
1650 EUR/full
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Unknown
Start date

About

In this Building Brands and Influencing Behaviour from University of Amsterdam, we examine what factors create a winning brand, analyze the strategies behind it, and observe how the resulting behavior of consumers makes an impact on the bottom line of the organization.

Overview

Key facts:

  • This Building Brands and Influencing Behaviour from University of Amsterdam will provide students with the skills to define the brand essence of an organization and bring it to life through design, copy and behaviour. You will understand how all of the aspects of the brand need to work as one, in order to create a unique and relevant experience.
  • Participants will be able to create the foundation of their own start-up, nonprofit, or corporate brand, and be better equipped for a role in marketing or brand management. Throughout the programme, we will move from behavioural analysis and branding strategies to case-studies, and actual applications. The final project of this course will ensure that the methods learned in the classroom will be applied to a real client from the nonprofit sector, thereby bringing theory and practice together, while making a real impact on society. 

Programme Structure

  • Subjects include Behavioural Analysis, Design Strategy, City Branding, Competitive Positioning, Differentiation, Brand Architecture, Values, Culture, and Storytelling. 
  • Students can expect short excursions in Amsterdam, and two full-day visits to a company and a theme park to see specific brand concepts applied in real life. The course will end with final presentations to a nonprofit client, who will be the beneficiary of

Key information

Duration

  • Part-time
    • 14 days

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.
More details

This programme runs yearly in July. 

Rolling admissions. Early deadline 1 February, Final deadline 1 April. See our website for more detailed information. 

Language

English

Credits

6 ECTS

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Please have the following supporting documents ready to upload to the online application form, and select the appropriate programme from the dropdown menu:

  • A scan of your passport
  • A copy of your transcripts
  • An up-to-date copy of your CV/Resume
  • A letter of motivation of approximately 400-500 words stating your interest in branding and consumer behavior from a social sciences perspective. Please write about a brand (either your own, or public) that interests you, and why you think their brand is successful or not. Further, explain why you wish to participate, what you hope to learn, and your relevant educational and/or professional experience in the field of study. 

Tuition Fee

To alway see correct tuition fees
  • International

    1650 EUR/full
    Tuition Fee
    Based on the tuition of 1650 EUR for the full programme during 14 days.
  • EU/EEA

    1650 EUR/full
    Tuition Fee
    Based on the tuition of 1650 EUR for the full programme during 14 days.

Housing fees:€650 and a €75 refundable deposit

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Updated in the last 3 months

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Building Brands and Influencing Behaviour
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University of Amsterdam

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