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Overview
Key facts:
- This Building Brands and Influencing Behaviour from University of Amsterdam will provide students with the skills to define the brand essence of an organization and bring it to life through design, copy and behaviour. You will understand how all of the aspects of the brand need to work as one, in order to create a unique and relevant experience.
- Participants will be able to create the foundation of their own start-up, nonprofit, or corporate brand, and be better equipped for a role in marketing or brand management. Throughout the programme, we will move from behavioural analysis and branding strategies to case-studies, and actual applications. The final project of this course will ensure that the methods learned in the classroom will be applied to a real client from the nonprofit sector, thereby bringing theory and practice together, while making a real impact on society.
Programme Structure
Subjects include :
- Behavioural Analysis, Design Strategy, City Branding, Competitive Positioning, Differentiation, Brand Architecture, Values, Culture, and Storytelling.
Key information
Duration
- Part-time
- 21 days
Start dates & application deadlines
- Starting
- Apply before
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Language
English
Credits
6 ECTS
Delivered
On Campus
Disciplines
Entrepreneurship Marketing View 9 other Short Courses in Marketing in NetherlandsAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Amsterdam and/or in Netherlands, please visit Student Insurance Portal.
Other requirements
General requirements
Please have the following supporting documents ready to upload to the online application form, and select the appropriate programme from the dropdown menu:
- A scan of your passport
- A copy of your transcripts
- An up-to-date copy of your CV/Resume
- A letter of motivation of approximately 400-500 words stating your interest in branding and consumer behavior from a social sciences perspective. Please write about a brand (either your own, or public) that interests you, and why you think their brand is successful or not. Further, explain why you wish to participate, what you hope to learn, and your relevant educational and/or professional experience in the field of study.
Tuition Fee
To always see correct tuition fees
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International
1750 EUR/fullTuition FeeBased on the tuition of 1750 EUR for the full programme during 21 days. -
EU/EEA
1750 EUR/fullTuition FeeBased on the tuition of 1750 EUR for the full programme during 21 days.
Living costs for Amsterdam
1000 - 1500 EUR /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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