• Anytime
    Application Deadline
  • 2 months
    Duration

About

Why learn Artificial Intelligence in Marketing from RMIT University

According to a recent study by Salesforce, 57% of marketing leaders stated that artificial intelligence is essential in helping them provide personalised experience for their customers.

This course will not only help you understand the AI technology stack, but also outline how your own specific skillset will change. For example, how to automatically optimise campaigns with the help of AI, how chatbots will be beneficial and how to get the most out of your marketing funnel. The future of marketing is here. 

How does it work

This course is all about using real world business examples to help you get a solid understanding on how to manage AI from a strategy and capability perspective. You will complete practical assignments throughout the course, design your own chatbot and build a business case on how to best implement AI in your area of work. 1:1 mentor sessions with experts will support you along the way to make connections and get personalised support.

Skills you learn

AI marketing management, extended reality marketing management, mar-tech management, voice-based search strategy, chat-bot strategy, marketing automation.

Detailed Programme Facts

Programme Structure

Modules include:

  • Understanding marketing AI
  • Machine Learning, Internet of Things and Extended Realities
  • Chatbots
  • Pioneer use cases
  • Optimising marketing functions
  • What's next

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Tuition Fee

  • International

    1200 AUD/full
    Tuition Fee
    Based on the original amount of 1200 AUD for the full programme and a duration of 2 months.
  • National

    1200 AUD/full
    Tuition Fee
    Based on the original amount of 1200 AUD for the full programme and a duration of 2 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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