Featured byRMIT Future Skills
Overview
This Artificial Intelligence in Marketing course from the RMIT University focuses on practical applications, ethical considerations, and strategic implementation of AI-driven initiatives in the rapidly evolving digital marketing technology landscape.
Designed by industry experts for both experienced and aspiring marketing professionals, you'll learn how to evaluate, justify, design and implement AI for strategic and responsible marketing practices. You'll also be given access to Microsoft Copilot with Commercial Data Protection so you can practice using AI as study.
As you progress through this course, you'll move from conceptualisation to implementation, crafting an AI enabled strategy to bring your ideas to life, ensuring they match your marketing approach and organisational objectives.
How does it work
Throughout this course, you'll select, implement and justify the use of AI and Martech to enhance marketing operations while emphasising responsible AI practices aligned with organisational objectives. At the end of the course, you'll present your initiative that uses AI technology to improve an existing marketing activity in a 5-minute video. Justify your rationale with supporting documentation.
Programme Structure
Modules include:
- The potential of martech and Al in Marketing
- Deconstructing the customer journey to map an approach for Al integration
- Developing a holistic integration plan
- Evaluative, adjusting and ensuring responsible Al practices
- Escalating Al use to generate growth and revenue
Key information
Duration
- Part-time
- 2 months
- 8 hrs/week
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
Language
English
Delivered
Online
Campus Location
- Melbourne, Australia
Disciplines
Marketing Artificial Intelligence View 11 other Short Courses in Marketing in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Prerequisites
- Marketing fundamentals experience
The Artificial Intelligence in Marketing course is ideal for:
- Existing marketing professionals seeking the skills to stay ahead of a rapidly transforming landscape.
- Business owners, entrepreneurs, and sales professionals seeking to leverage AI to enhance their strategies, and customer interactions and drive business growth.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents1727 AUD / full≈ 1727 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents1727 AUD / full≈ 1727 AUD / full -
Applies to you
Applies to youFree
Funding
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