Why learn Artificial Intelligence in Marketing from RMIT University
According to a recent study by Salesforce, 57% of marketing leaders stated that artificial intelligence is essential in helping them provide personalised experience for their customers.
This course will not only help you understand the AI technology stack, but also outline how your own specific skillset will change. For example, how to automatically optimise campaigns with the help of AI, how chatbots will be beneficial and how to get the most out of your marketing funnel. The future of marketing is here.
This course is all about using real world business examples to help you get a solid understanding on how to manage AI from a strategy and capability perspective. You will complete practical assignments throughout the course, design your own chatbot and build a business case on how to best implement AI in your area of work. 1:1 mentor sessions with experts will support you along the way to make connections and get personalised support.
AI marketing management, extended reality marketing management, mar-tech management, voice-based search strategy, chat-bot strategy, marketing automation.
Always verify the dates on the programme website. programme website.
This programme may require students to demonstrate proficiency in English.
Check the programme website for information about funding options.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.
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