Endorsed by
RMIT University 4.1 (134)
Overview
This Artificial Intelligence in Marketing course from the RMIT University focuses on practical applications, ethical considerations, and strategic implementation of AI-driven initiatives in the rapidly evolving digital marketing technology landscape.
Designed by industry experts for both experienced and aspiring marketing professionals, you'll learn how to evaluate, justify, design and implement AI for strategic and responsible marketing practices. You'll also be given access to Microsoft Copilot with Commercial Data Protection so you can practice using AI as study.
As you progress through this course, you'll move from conceptualisation to implementation, crafting an AI enabled strategy to bring your ideas to life, ensuring they match your marketing approach and organisational objectives.
How does it work
Throughout this course, you'll select, implement and justify the use of AI and Martech to enhance marketing operations while emphasising responsible AI practices aligned with organisational objectives. At the end of the course, you'll present your initiative that uses AI technology to improve an existing marketing activity in a 5-minute video. Justify your rationale with supporting documentation.
Programme Structure
Modules include:
- The potential of martech and Al in Marketing
- Deconstructing the customer journey to map an approach for Al integration
- Developing a holistic integration plan
- Evaluative, adjusting and ensuring responsible Al practices
- Escalating Al use to generate growth and revenue
Key information
Duration
- Part-time
- 2 months
- 8 hrs/week
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
Language
English
Delivered
Online
Disciplines
Marketing Artificial Intelligence View 9 other Short Courses in Artificial Intelligence in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Prerequisites
- Marketing fundamentals experience
- Existing marketing professionals seeking the skills to stay ahead of a rapidly transforming landscape.
- Business owners, entrepreneurs, and sales professionals seeking to leverage AI to enhance their strategies, and customer interactions and drive business growth.
Tuition Fee
To always see correct tuition fees
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International
1600 AUD/fullTuition FeeBased on the tuition of 1600 AUD for the full programme during 2 months. -
National
1600 AUD/fullTuition FeeBased on the tuition of 1600 AUD for the full programme during 2 months.
- $1600 incl. GST
Funding
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