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Artificial Intelligence in Marketing, Short Course

  • Anytime
    Application Deadline
  • 2 months
    Duration
University rank #238 (QS) Online
Discover the implications of new, emerging technologies in marketing with this Artificial Intelligence in Marketing from RMIT University.
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Overview

According to a recent study by Salesforce, 57% of marketing leaders stated that artificial intelligence is essential in helping them provide personalised experience for their customers.

The Artificial Intelligence in Marketing course from RMIT University will not only help you understand the AI technology stack, but also outline how your own specific skillset will change. For example, how to automatically optimise campaigns with the help of AI, how chatbots will be beneficial and how to get the most out of your marketing funnel. The future of marketing is here. 

How does it work

This course is all about using real world business examples to help you get a solid understanding on how to manage AI from a strategy and capability perspective. You will complete practical assignments throughout the course, design your own chatbot and build a business case on how to best implement AI in your area of work. 1:1 mentor sessions with experts will support you along the way to make connections and get personalised support.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 2 months
    • Duration description

      6 weeks (5-8 hours per week)

  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

Modules include:

  • Understanding marketing AI
  • Machine Learning, Internet of Things and Extended Realities
  • Chatbots
  • Pioneer use cases
  • Optimising marketing functions
  • What's next

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

To enroll in the courses, you must be 18 years or older.

Tuition Fee

  • International

    1200 AUD/full
    Tuition Fee
    Based on the original amount of 1200 AUD for the full programme and a duration of 2 months.
  • National

    1200 AUD/full
    Tuition Fee
    Based on the original amount of 1200 AUD for the full programme and a duration of 2 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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