• Anytime
    Application Deadline
  • 2 months
    Duration

About

Why learn Marketing Analytics and Insights from RMIT University

This course is helpful to any marketeer and anyone else looking to upskill their data analytics skills. You`ll interpret industry trends, build marketing strategies and learn how to personalise marketing messages. In other words: pull up your sleeves and get these numbers working for you.

How does it work

Using real world business cases this is a hands-on course that will take you through 15 individual exercises designed to upskill you from a data newbie to data pro. You will be exposed to various industry platforms and tools and get 1:1 mentor sessions with experts along the way.

Skills learned

Data driven storytelling, various analytics platforms tools, 360 view of a customer, data triggered automated campaigns, 1:1 personalisation, data ethics and GDPR, cohort analyses, CRM data, data driven planning.

Detailed Programme Facts

Programme Structure

Modules include:

  • Marketing Insights
  • Working with Data
  • Targeted messaging
  • 360-degree customer view
  • Messaging
  • What's next

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

No entry prerequisites

Tuition Fee

  • International

    990 AUD/full
    Tuition Fee
    Based on the original amount of 990 AUD for the full programme and a duration of 2 months.
  • National

    990 AUD/full
    Tuition Fee
    Based on the original amount of 990 AUD for the full programme and a duration of 2 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.