Overview
From analytics to action, learn how to make data meaningful within your role or business through this Marketing Analytics and Insights course from RMIT University.
How it works
Through practical application, students will explore the art of leveraging data to solve real world problems, using their newly developed analytical skills to extract actionable insights.
By the end of this course, you’ll produce a video presentation on a real-world problem and analyse a supplied data set to gain customer insights and recommend data-driven marketing tactics.
Programme Structure
Modules include:
- Making sense of Data and Insights
- Exploring the world of marketing data
- Using data to make decisions
- Targeting your customer
- Tools for acting
Key information
Duration
- Part-time
- 2 months
- 5 hrs/week
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
Language
Delivered
Campus Location
- Melbourne, Australia
Disciplines
Marketing View 11 other Short Courses in Marketing in AustraliaWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
This Marketing Analytics and Insight course is ideal for:
- Marketing professionals looking to develop analytical skills to progress their career.
- Early-intermediate level marketers from agencies or small-to-medium companies who either work autonomously or within a small team.
Tuition Fees
-
International Applies to you
Applies to youNon-residents1727 AUD / full≈ 1727 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents1727 AUD / full≈ 1727 AUD / full