• Anytime
    Application Deadline
  • 2 months
    Duration
This Strategic management - Be competitive offered by Coursera in partnership with Macquarie University is part of the Strategising - Management for Global Competitive Advantage Specialization.
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Overview

The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. 

This Strategic management - Be competitive offered by Coursera in partnership with Macquarie University focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.

What you will learn

  • Identifying the forces that shape competition for economic exchanges
  • Analysing the sources of value in company offerings and how do segment markets in order to create value
  • Developing strategic options that are suitable, feasible, and acceptable

Detailed Programme Facts

Programme Structure

Courses include:

  • The importance of value for competitive strategy
  • Know your Customers and Competitors
  • Know your industry
  • Know your competitive options
  • Know your organisation
  • Develop and evaluate your strategic options

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

Beginner Level

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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