Overview

This Digital Marketing from University of California, San Diego presents opportunities for you to acquire the knowledge and skills needed to design innovative marketing plans, implement successful digital marketing tactics, and advance your career through a hands-on project with a local company. 

You will develop an understanding of which marketing channels contribute to a cohesive online presence, and explore areas such as organic and paid searches, social media, and email marketing. 

You will also learn to identify key performance indicators and assess the performance of each digital marketing channel by using Google Analytics and other online data tools.

Pair the 3-month Digital Marketing Certificate program with other Business certificates for a total of 9 months to take advantage of Optional Practical Training.

Program Benefits

• Develop digital marketing skills and knowledge needed to be a successful digital marketer

• Hands-on experiential project connects your classroom education with real-world businesses

• Courses are led by practicing industry experts

• Study alongside international and American students and build your network

• Schedules are designed to give you the freedom to explore California and the opportunity to attend local professional networking events

• Apply for OPT after three consecutive quarters of study (9 months)