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Overview
This Digital Marketing Specialized Certificate from University of California, San Diego is designed to provide practical knowledge in digital, content, social, mobile, and data-driven marketing, enabling participants to meet the digital marketing challenges of businesses and organizations.
Gain a comprehensive understanding of the digital marketing ecosystem and the core channels within it. Students use a range of tools and resources to gain a proficiency in campaign development, analytics and reporting, content creation, and digital strategy for a variety of industries and platforms. Students will learn how to incorporate web analytics data to shape future digital plans.
Program Benefits
- Develop an understanding of the digital marketing ecosystem its various channels
- Learn how to create an effective digital marketing strategy
- Develop knowledge to create and sustain digital marketing campaigns
- Create engaging and effective content for various online marketing channels
- Utilize SEM tools to drive more traffic to your website
- Understand how to use social media platforms, blogging, video, and email marketing
- Gain insight on how to use tools and approaches to measure and evaluate the effectiveness of digital marketing campaigns
Programme Structure
Courses include:
- Digital Marketing
- Content Marketing
- Digital Marketing Analytics
- Social Media Marketing
- Search Engine Optimization (SEO) and Marketing
- SEO Tools and Analytics
Audience
- Individuals looking for an entry-level job in digital marketing.
- Marketing professionals seeking new skills or advancement.
- Mid-level marketing professionals seeking to modernize their skill set.
- Business professionals or non-profit employees who oversee the marketing function for their organization.
Key information
Duration
- Full-time
- 6 months
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
IELTS 6.5
PTE Academic 65
TOEFL® IBT 80
Interested in an IELTS preparation course? Get started here
Delivered
On Campus, Blended, Online
Disciplines
Digital Marketing View 120 other Short Courses in Digital Marketing in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 6.5
PTE Academic 65
TOEFL® IBT 80
Interested in an IELTS preparation course? Get started here
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of California, San Diego and/or in United States, please visit Student Insurance Portal.
Other requirements
General requirements
- UC San Diego Extension programs are designed to best serve college-prepared working professionals. Although programs are open to all adult learners, where program capacity is limited, applicants with this profile will receive preference for admission.
Tuition Fee
To always see correct tuition fees
-
International
3500 USD/fullTuition FeeBased on the tuition of 3500 USD for the full programme during 6 months. -
National
3500 USD/fullTuition FeeBased on the tuition of 3500 USD for the full programme during 6 months.
Living costs for San Diego
1400 - 2455 USD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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