Want to generate attention in today’s always-on, Web-driven world? The answer isn’t just slapping social media onto dusty old strategies. The rules have changed.
In Mastering New Marketing, David Meerman Scott cuts through the confusing new communication landscape and lays out meaningful, measurable and no-cost strategies to instantly reach your audiences directly. This informative, entertaining and high-energy course shows the best examples of success from a wide variety of large and small organizations — from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses.
David energizes people to put fear aside and inspires them with confidence to apply new thinking: social media are the tools, but Real-Time is the crucial mindset. With a rebel’s heart, David abandons the controlled and message-driven advertising and PR paradigm. He shows how to win the hearts and minds of your audience using blogs, YouTube, LinkedIn, Twitter, Facebook, Newsjacking, and other new tools to create content that buyers are eager to share.
The ideas of Mastering New Marketing have helped thousands of entrepreneurs to grow their business, sometimes by millions of dollars, soon after learning these ideas. Put the ideas of Mastering New Marketing to work for you today.
Resources Provided :
• A series of 60+ short videos, most of them just 3 or 4 minutes long
• A downloadable, printable workbook to implement content learned
• Infographics and worksheets for deeper study
• 5 one-hour live sessions of group coaching calls with David
This is for CEOs and marketing executives who:
5 Mastering New Marketing Concepts:
This programme may require students to demonstrate proficiency in English.
It’s not ‘first come, first served’. To ensure the highest quality in the Hyper Sales Growth course, we’ll only be taking a maximum of 50 CEOs/Executives.
Because this course is highly interactive, during the application process we’ll ask you about:
Check the programme website for information about funding options.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.
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