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At the Mastering New Marketing course from Growth Institute David Meerman Scott cuts through the confusing new communication landscape and lays out meaningful, measurable and no-cost strategies to instantly reach your audiences directly.
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Want to generate attention in today’s always-on, Web-driven world? The answer isn’t just slapping social media onto dusty old strategies. The rules have changed. 

In Mastering New Marketing, David Meerman Scott cuts through the confusing new communication landscape and lays out meaningful, measurable and no-cost strategies to instantly reach your audiences directly. This informative, entertaining and high-energy course shows the best examples of success from a wide variety of large and small organizations — from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses. 

David energizes people to put fear aside and inspires them with confidence to apply new thinking: social media are the tools, but Real-Time is the crucial mindset. With a rebel’s heart, David abandons the controlled and message-driven advertising and PR paradigm. He shows how to win the hearts and minds of your audience using blogs, YouTube, LinkedIn, Twitter, Facebook, Newsjacking, and other new tools to create content that buyers are eager to share. 

The ideas of Mastering New Marketing have helped thousands of entrepreneurs to grow their business, sometimes by millions of dollars, soon after learning these ideas. Put the ideas of Mastering New Marketing to work for you today. 

Key facts:

Learning Objectives: 

  • How your business should adjust your marketing in order to match how people currently make purchasing decisions 

  • How to identify your buyer personas, and how can you best reach them 

  • How to create high-quality content to drive buyers to your products and services 
  • How to use social networking sites to get noticed 

  • How to use newsjacking to focus attention to your business? 

  • How to effectively put Mastering new marketing into action

Resources Provided :

• A series of 60+ short videos, most of them just 3 or 4 minutes long 

• A downloadable, printable workbook to implement content learned 

• Infographics and worksheets for deeper study

• 5 one-hour live sessions of group coaching calls with David 

 Who Is It For?

This is for CEOs and marketing executives who:

  • Are dedicated to doing what it takes to scale up their company and become an industry-dominating brand.
  • Are focused on driving up KPIs and marketing ROI by implementing creative marketing strategies designed for the modern world.
  • Strongly believe that a huge part of growing their organization is by getting more leads and more sales.
  • Have the drive and motivation to learn and execute on David’s proven marketing methods and be willing to try something new.
  • Want to connect with top industry experts, thought leaders and discover new ways to grow and scale up.
  • Have a open-minded, positive mindset with a bias for action, and thinking that’s firmly rooted in the realities of modern business.
  • Will only be satisfied when they’ve taken the action that needs to be taken, and gotten the result they are looking for.

Detailed Programme Facts

Programme Structure


5 Mastering New Marketing Concepts: 

  • Your Buyers and Your Marketing: 
  • Content is the Key to Awesome Marketing 
  • Social Networking Gets You Noticed 
  • Newsjacking - Injecting Your Ideas into a Breaking News Story 
  • Putting it all Together -- Marketing is not only about your products or services! The most important thing to remember as you develop a marketing and PR plan is to put your products and services to the side and focus your complete attention on the buyers of your products or services. It always pays off in bringing you closer to achieving your goals. 

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

It’s not ‘first come, first served’. To ensure the highest quality in the Hyper Sales Growth course, we’ll only be taking a maximum of 50 CEOs/Executives.

Because this course is highly interactive, during the application process we’ll ask you about:

  • Your top skills and what you can bring to the table.
  • Your business background and experience.
  • Your previous achievements.
  • Your company’s mission and current goals.

Tuition Fee

  • International

    2790 USD/full
    Tuition Fee
    Based on the original amount of 2790 USD for the full programme and a duration of .
  • National

    2790 USD/full
    Tuition Fee
    Based on the original amount of 2790 USD for the full programme and a duration of .
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


Check the programme website for information about funding options.

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Mastering New Marketing Master Business Course
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