Mastering New Marketing Master Business Course

Overview

Want to generate attention in today’s always-on, Web-driven world? The answer isn’t just slapping social media onto dusty old strategies. The rules have changed. 

In Mastering New Marketing Master Business Course at the Growth Institute, David Meerman Scott cuts through the confusing new communication landscape and lays out meaningful, measurable and no-cost strategies to instantly reach your audiences directly. This informative, entertaining and high-energy course shows the best examples of success from a wide variety of large and small organizations — from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses. 

David energizes people to put fear aside and inspires them with confidence to apply new thinking: social media are the tools, but Real-Time is the crucial mindset. With a rebel’s heart, David abandons the controlled and message-driven advertising and PR paradigm. He shows how to win the hearts and minds of your audience using blogs, YouTube, LinkedIn, Twitter, Facebook, Newsjacking, and other new tools to create content that buyers are eager to share. 

The ideas of Mastering New Marketing have helped thousands of entrepreneurs to grow their business, sometimes by millions of dollars, soon after learning these ideas. Put the ideas of Mastering New Marketing to work for you today. 

Key facts

Learning Objectives: 

• How your business should adjust your marketing in order to match how people currently make purchasing decisions ?

• How to identify your buyer personas, and how can you best reach them ?

• How to create high-quality content to drive buyers to your products and services 

• How to use social networking sites to get noticed ?

• How to use newsjacking to focus attention to your business? ?
• How to effectively put Mastering new marketing into action?

Resources Provided :

• A series of 60+ short videos, most of them just 3 or 4 minutes long 

• A downloadable, printable workbook to implement content learned 

• Infographics and worksheets for deeper study?

• 5 one-hour live sessions of group coaching calls with David 

 Who Is It For?

This is for CEOs and marketing executives who:

• Are dedicated to doing what it takes to scale up their company and become an industry-dominating brand.
• Are focused on driving up KPIs and marketing ROI by implementing creative marketing strategies designed for the modern world.
• Strongly believe that a huge part of growing their organization is by getting more leads and more sales.
• Have the drive and motivation to learn and execute on David’s proven marketing methods and be willing to try something new.
• Want to connect with top industry experts, thought leaders and discover new ways to grow and scale up.
• Have a open-minded, positive mindset with a bias for action, and thinking that’s firmly rooted in the realities of modern business.
• Will only be satisfied when they’ve taken the action that needs to be taken, and gotten the result they are looking for.