Implementing Digital Marketing Campaigns, Short Course | Part time online | RMIT University | Australia
Short Online

Implementing Digital Marketing Campaigns

42 days
990 AUD/full
990 AUD/full
Tuition fee
Apply date
Start date


Master the latest digital marketing tools including Facebook, Google Ads and Google Analytics. Transform your digital marketing career in just 6 weeks with this Implementing Digital Marketing Campaigns course from RMIT University. 


Why do this course?

It’s official! Digital advertising spend in Australia is now bigger than TV, print and radio combined, according to IAB Australia. Facebook and Google continue to dominate the landscape with the ACCC estimating that 71 cents of every dollar spent on digital advertising in Australia goes to Google or Facebook. A practical understanding of core digital marketing tools including Google and Facebook advertising has now become essential for anyone looking to promote a product or brand, or advance their marketing career.  

Due to growing demand, we are proud to offer the ultimate course for those looking to become an expert in digital marketing. Designed to complement our popular Digital Marketing Strategy course, this course offers a deep dive into clever digital marketing tactics. We’ll have you up and running fast. In just 6 weeks, you’ll be using Google Ads, Facebook Ads, Google Analytics, email, and website optimisation.

How does it work?

Get ready to get hands on.

As part of the course, you will learn the skills and best practices to implement, track and optimise multi-channel digital marketing campaigns. Roll your sleeves up, you will build smart digital campaigns using the latest digital marketing tools. You’ll walk away with a portfolio piece you can use to showcase your skills to current or potential employers. The course runs 100% online so you can fit it in and around your work and life schedule, with a mix of tutorials, interactive webinars and 1:1 mentor support from some of the best in the business.

Skills learned

By the end of Implementing Digital Marketing Campaigns course from RMIT University, you will have gained the practical digital marketing knowledge and skills to:
  • Implement effective digital marketing campaigns that achieve business objectives
  • Write effective campaign briefs and digital media plans
  • Craft compelling digital creative that cuts through your audience and channels
  • Buy digital media cost effectively

Programme Structure

Courses include: 

  • Getting started with a Digital Marketing Campaign 
  • Setup a Digital Marketing Campaign for Success
  • Search and Display 
  • Social Media Marketing 
  • Email and retargeting 
  • Report, Analyse and Interpret

Key information


  • Part-time
    • 42 days
    • 8 hrs/week

Start dates & application deadlines





Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • To enroll in our courses, you must be 18 years or older. 
  • We welcome students from all diverse backgrounds, however, we find that those with a self-starter and inquisitive mindset thrive the best in our courses. With our expert mentors supporting you every step of the way, we're confident you will have all the tools required to succeed.

Tuition Fee

To always see correct tuition fees
  • International

    990 AUD/full
    Tuition Fee
    Based on the tuition of 990 AUD for the full programme during 42 days.
  • National

    990 AUD/full
    Tuition Fee
    Based on the tuition of 990 AUD for the full programme during 42 days.


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