Implementing Digital Marketing Campaigns

Overview

It’s official! Digital advertising spend in Australia is now bigger than TV, print and radio combined, according to IAB Australia. Facebook and Google continue to dominate the landscape with the ACCC estimating that 71 cents of every dollar spent on digital advertising in Australia goes to Google or Facebook. A practical understanding of core digital marketing tools including Google and Facebook advertising has now become essential for anyone looking to promote a product or brand, or advance their marketing career. 

Designed to complement the popular Implementing Digital Marketing Campaigns course from RMIT University, this course gives you the tools and skills to develop sophisticated marketing campaigns and measure their success in market.  You'll learn to gather insights from Google Analytics to make recommendations to optimise your campaigns, and will put into practice your skills across Google Ads and Facebook Ads.

How does it work?

As part of the course, you will learn the skills and best practices to implement, track and optimise multi-channel digital marketing campaigns. You will be building smart marketing campaigns using the latest digital marketing tools. You’ll walk away with a portfolio digital marketing campaign that takes into consideration privacy legislation and ethics, as well as the analytical tools to measure its success. 

The course runs 100% online so you can fit it in and around your work and life schedule, with a mix of tutorials, interactive webinars and 1:1 mentor support from some of the best in the business.