Featured byRMIT Future Skills
Overview
Why learn Salesforce Marketing Cloud Email Specialist
Email marketing generates the top ROI of all digital marketing channels and is still one of the key methods brands use to communicate with their customers. The demand for email marketers continues to soar, particularly those with the skills in Salesforce. Salesforce is one of the world’s top CRM platforms that underpins mass, automated, and personalised customer journeys to meet the needs of a demanding, diverse, and global audience.
Created to address the significant skills gap in the market, this Salesforce Platform Developer course from RMIT University will provide you with strong technical capabilities and strategic marketing skillset to deliver real customer value. Learn how to connect with your audience through customised email marketing, make data driven decisions with powerful insights, and create cross-channel campaigns. You’ll directly apply your skills in a marketing cloud demo environment — a unique characteristic of this course and gain real technical experience with the Trailhead platform.What you'll learn
- Identify the role of CRM marketing in the 21st century and outline critical success factors
- Synthesise elements of the modern marketing mix
- Design a strategic campaign in alignment with business objectives
- Apply Salesforce Marketing Cloud to an email marketing campaign
- Develop a marketing campaign implementation plan
- Communicate your plan to a diverse range of stakeholders and business contexts
- Critically reflect on organisational responsibilities of customer privacy and ethical uses of data
How does it work
This course is intended for business and marketing professionals looking to develop theoretical and practical expertise in CRM Marketing. Designed with leading partners Salesforce, Accenture, Davanti, and Tquila, you’ll cover the fundamentals and potential of CRM platforms before strategising effective email marketing tactics to deliver business value.
By the end of the course you’ll:- Complete an email marketing campaign including establishing goals, the target audience, and intended outcomes
- Create a series of three emails to execute including A/B tests and measure results
- Be prepped to take the Salesforce Marketing Cloud accreditation exam.
Programme Structure
Courses include:
- An introduction to CRM marketing
- Email marketing and the marketing mix
- Data management and campaign design
- The fundamentals of campaign set up
- Campaign readiness
- Performance measurement and optimisation
Key information
Duration
- Part-time
- 42 days
- 8 hrs/week
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
Campus Location
- Melbourne, Australia
Disciplines
Marketing Digital Media Digital Marketing View 11 other Short Courses in Marketing in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Prerequisites: None
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents2200 AUD / full≈ 2200 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents2200 AUD / full≈ 2200 AUD / full
Funding
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