Horticultural Marketing Warnborough College

Overview

In this Horticultural Marketing course from Warnborough College you will learn how to effectively plan and execute marketing campaigns for produce or garden products.

A good understanding of how to market horticulture effectively will put your company or products ahead of the rest – Horticulture is fierce industry and competition.

Course aims

• Explain the concept of supply and demand, in a specified horticultural context.

• Explain specified economic theories in relation to two different horticultural commodities.

• Define terms relevant to horticultural marketing.

• Distinguish between marketing and selling in a horticultural enterprise.

• Compare different packaging strategies for various horticultural products.

• Analyse the labeling of different horticultural products, to determine possible improvements.

• Analyse options for transportation to market of different horticultural products.

• Analyse storage options during marketing, for different horticultural products.

• Determine criteria which are critical to the marketing success of different horticultural products.

• Prepare a marketing plan for a horticultural enterprise, that summarises: handling, storage, packaging, transportation, promotion, selling.

• Describe specific examples of three different marketing strategies, used in the horticultural industry.

• Analyse the marketing of a specific, successful product or service, in the horticultural industry.

• Determine target markets for different selected horticultural products.

• Compare the marketing of a specified horticultural product using different marketing methods.

• Evaluate the success of marketing methods being used by different specified horticultural enterprises, to market their products or services.