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Overview
This Marketing (Foundations) course from Warnborough College is designed as a program to help you firstly understand the marketing world; then assist you in making decisions and developing skills in marketing.
Aims
- Discuss the role of marketing in different enterprises.
- Describe the scope of marketing in different enterprises.
- Define the target market for a product or service.
- Determine and manage an appropriate mix of marketing activities for a small enterprise or marketing campaign.
- Evaluate the presentation (including packaging) of a product or service.
- Determine an effective approach to promoting a product or service.
- Compare options for distribution and determine an appropriate price for a product or service.
- Evaluate customer service.
- Conduct relevant market research.
- Consider the impact of internal and external organisations (including legal authorities) upon the marketing activities of an enterprise.
Programme Structure
Course include:
- Marketing and the Business
- Scope of Marketing
- Target Marketing
- The Marketing
- Product Presentation and Packaging Importance
- Promotion Communication
- Structuring an Advertisement or Promotion
- Product Pricing and Distribution Pricing
- Customer Service Methods
- Market Research
- Organisations
Key information
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- You may enrol and start at any time of the year – it’s all self-paced.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Canterbury, United Kingdom
Disciplines
Marketing View 61 other Short Courses in Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
This course deals with all aspects of marketing from presentation and packaging, to advertising and selling. It will help you to develop an acute awareness of what is needed to achieve and maintain a good market share.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents395 GBP / full≈ 395 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents395 GBP / full≈ 395 GBP / full
Funding
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