Marketing (Foundations)

Overview

This Marketing (Foundations) course from Warnborough College is designed as a program to help you firstly understand the marketing world; then assist you in making decisions and developing skills in marketing.

Aims

• Discuss the role of marketing in different enterprises.

• Describe the scope of marketing in different enterprises.

• Define the target market for a product or service.

• Determine and manage an appropriate mix of marketing activities for a small enterprise or marketing campaign.

• Evaluate the presentation (including packaging) of a product or service.

• Determine an effective approach to promoting a product or service.

• Compare options for distribution and determine an appropriate price for a product or service.

• Evaluate customer service.

• Conduct relevant market research.

• Consider the impact of internal and external organisations (including legal authorities) upon the marketing activities of an enterprise.