Marketing Systems

Overview

On successful completion of the Marketing Systems course from Warnborough College you should be able to do the following:

• Explain the difference between the consumer market and other markets.

• Draw a chart showing the market channels followed by a product or service.

• Explain the differences between retailing and wholesaling.

• Explain procedures, stages and concepts involved in retail marketing a product.

• Explain the wholesale marketing system of this business.

• Explain the core, tangible and augmented product of a favourite product which you buy and use frequently?

• Suggest alternative ways that products might be packaged and presented in the retail situation.

• Assess the marketing performance of two different companies.

• Decide What preparatory studies should be made of a country before making a decision about whether to export there or not?

• Explain procedures, stages and concepts involved in the marketing internationally of a product.

• Suggest a product or service which you think has potential for marketing in another country.

• Write a report on the marketing profitability of a business.