Overview
In the professional realm, we need to be able to argue without being argumentative. The Speaking to persuade - Motivating audiences with solid arguments and moving language course is offered by Coursera in partnership with University of Washington.
Whether you are fundraising for a nonprofit, pitching a business proposal, or suggesting a change to company policy, you are making arguments. In making the case for your topic, you often want to raise awareness, identify a pressing problem, discuss appropriate solutions, and outline specific steps for the audience.
Educational opportunity
To be persuasive, you must be clear (the audience may have little to no existing knowledge), you must be convincing (you are trying to sway the audience that your argument is valid), and you must be compelling (you are trying to motivate the audience enough so that they want to take specific actions). Persuasive speaking thus requires clarity, strategy, topic mastery, plus a sense of style and presence.
By the end of this course, you should be able to design persuasive speeches that address problems and solutions and that motivate audience members. You should be able to use rhetorical style strategically and deliver passionate and compelling speeches. Learners will record speeches, providing and receiving peer feedback.
Get more details
Visit programme websiteProgramme Structure
Courses included:
- Welcome. Let's develop a persuasive argument.
- Designing your persuasive speech
- Strategic and motivational language
- Compelling delivery
- Review and assessment
- Review and assessment: Lesson Choices
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 1 months
Start dates & application deadlines
Language
Delivered
Disciplines
Communication Studies Corporate Communication View 49 other Short Courses in Communication Studies in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner Level
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
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Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.