1 months
Duration
Free
Free
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

This Branding and Customer Experience offered by Coursera in partnership with IE Business School is part of the Branding - The Creative Journey Specialization. 

Visit the official programme website for more information

Overview

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. 

While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. 

Education

In this Branding and Customer Experience offered by Coursera in partnership with IE Business School, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.

Programme Structure

Courses include:

  • Converging on a Common Definition for CX
  • Customer Journeys as the Lens for Brand Experience
  • Aligning Brand and Customer Experience across all touch points
  • CX relationship with Employee Experience, Outsourcing and Ethics

More Details on Coursera Plus:

  • Learn Anything: Explore any interest or trending topic, take prerequisites, and advance your skills
  • Save money: Spend less money on your learning if you plan to take multiple courses this year
  • Flexible Learning: Learn at your own pace, move between multiple courses, or switch to a different course
  • Unlimited Certificates: Earn a certificate for every learning program that you complete at no additional cost

Key information

Duration

  • Part-time
    • 1 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Intermediate Level

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Branding and Customer Experience
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Coursera

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