Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities.
While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience.
In this Branding and Customer Experience offered by Coursera in partnership with IE Business School, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.
Get more detailsVisit official programme website
- Converging on a Common Definition for CX
- Customer Journeys as the Lens for Brand Experience
- Aligning Brand and Customer Experience across all touch points
- CX relationship with Employee Experience, Outsourcing and Ethics
More Details on Coursera Plus:
- Learn Anything: Explore any interest or trending topic, take prerequisites, and advance your skills
- Save money: Spend less money on your learning if you plan to take multiple courses this year
- Flexible Learning: Learn at your own pace, move between multiple courses, or switch to a different course
- Unlimited Certificates: Earn a certificate for every learning program that you complete at no additional cost
Check out the full curriculumVisit official programme website
- 1 months
Start dates & application deadlines
DisciplinesMarketing Corporate Communication Digital Marketing View 31 other Short Courses in Corporate Communication in United States
Explore more key informationVisit official programme website
We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
- Intermediate Level
Make sure you meet all requirementsVisit official programme website
InternationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
NationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.