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Overview
Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs.
At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas.
There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW).
The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors and collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success.
Skills You Will Gain during the Strategic Innovation - Building and Sustaining Innovative Organizations courses offered by Coursera in partnership with University of Illinois
- Business Model
- Innovation
- Business Value
- Innovation Management
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Visit programme websiteProgramme Structure
Courses included:
- Course Orientation
- Finding Your Innovation Sweet Spot: Crafting a Great Value Proposition
- There Is More to a Product Than Just Function: Assessing Industry Trends
- Developing Winning Products: Sometimes Less Is More
- Executing Innovative Business Models: The Whole Is Bigger Than the Sum of Its Parts
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Innovation Management Strategic Management View 123 other Short Courses in Strategic Management in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner level
- No previous experience necessary
Make sure you meet all requirements
Visit programme websiteTuition Fee
To always see correct tuition fees
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 days. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 days.
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Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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