1 months
Duration
Free
Free
Unknown
Tuition fee
Anytime
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Apply date
Anytime
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Start date

About

The Strategic Innovation - Building and Sustaining Innovative Organizations courses offered by Coursera in partnership with University of Illinois is part of the Innovation: From Creativity to Entrepreneurship Specialization.

Visit the official programme website for more information

Overview

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs.

At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas.

There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW).

The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors and collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success.

Skills You Will Gain during the Strategic Innovation - Building and Sustaining Innovative Organizations courses offered by Coursera in partnership with University of Illinois

  • Business Model
  • Innovation
  • Business Value
  • Innovation Management

Programme Structure

Courses included:

  • Course Orientation
  • Finding Your Innovation Sweet Spot: Crafting a Great Value Proposition
  • There Is More to a Product Than Just Function: Assessing Industry Trends
  • Developing Winning Products: Sometimes Less Is More
  • Executing Innovative Business Models: The Whole Is Bigger Than the Sum of Its Parts

Key information

Duration

  • Part-time
    • 1 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Strategic Innovation - Building and Sustaining Innovative Organizations
-
Coursera

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