Overview
Effective communication is a core skill that nearly every health professional will need and use during their careers. Yet, few health professionals receive even basic training in how to design communications to be clear and successful. As “foundational skills,” the content in this Foundational Skills for Communicating About Health course offered by Coursera in partnership with University of Michigan can be applied to both oral and written communication, within and beyond health.
Learners will develop the skills to: analyze and tailor a communication effort for different audiences, develop clear messages, create logical and compelling stories, understand and apply important considerations with language as well as nonverbal communication.
Content is relevant to public health professionals, clinicians of all types (medical, nursing, dentists, social work, etc.), health advocates, and scientists and researchers in any health domain.
What you'll learn
- Define and collect important information about a target audience in order to make appropriate decisions about the communication effort
- Select an audience-appropriate communications goal
- Craft a clear, concise core message for a communication effort
- Deploy at least two different types of narrative structures to support communications about health topics
Programme Structure
Courses include:
- Audience and Goals
- Creating an Audience-Goal Worksheet
- What makes a good Central Message?
- Inverted Triangle
- Active vs. Passive Voice
- Tools and Sites for Plain Language
- Power of Stories
Key information
Duration
- Part-time
- 14 days
- 10 hrs/week
Start dates & application deadlines
Language
Delivered
Campus Location
- Mountain View, United States
Disciplines
Communication Studies Public Health View 50 other Short Courses in Communication Studies in United StatesWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner level
- No prior experience required
- This course is aimed at health professionals, researchers, and advocates who want to develop clear and effective communication skills for diverse audiences in healthcare and public health contexts.
Tuition Fees
Additional Details
Course is free for the first 7 days. After 7 days, the course can be accessed with the Coursera Plus Subscription