The Business of Social

Overview

Key Features

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. 

This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. 

By taking the The Business of Social course offered by Coursera in partnership Northwestern University, you will learn the legal considerations involved as well as proven performance metrics and management tactics for success.

Additional MOOC 5 faculty include:

• Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern)
• Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern)
• Seth Redmore (CMO, Lexalytics, Inc.)
• Jeff Davidoff (CMO, Donuts.Domains) 
• Matt Krull (Business Unit Executive, IBM Security) 
• Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)