Visionary leadership, identity and motivation - Become a meaning maker Coursera

Overview

This Visionary leadership, identity and motivation - Become a meaning maker course offered by Coursera in partnership with Macquarie University will also teach you how to develop meaningful brand identity and the role it can play in clarifying and reinforcing your leadership vision within your organisation, for your partners and for your customers. You will discover that meaning crosses into almost every aspect of management. 

Key facts

• When faced with a complex and ambiguous work environment, how do you, as a potential leader, envision the future? How can you deliver on your vision in a way that conveys meaning and drives positive change within your organisation? 

• You will look at the role the brain and the body play in processing meaning, and how this can inspire your employees to follow you and your vision. 

• Finally, you will better understand how social and cultural factors can influence what you can achieve and your limitations when seeking to create meaning.

What you'll learn

• Evaluate approaches to influencing and creating meaning at work

• Evaluate and apply approaches to meaning making that play a role in aligning employee buy-in of organisational narratives

• Evaluate, create and apply strategies to leverage meaning making through branding

• Situate discussions of meaning making within broader social contexts and concerns.

Skills you'll gain

• Leadership and Management

• Strategy

• Strategy and Operations

• Entrepreneurship

• Human Resources

• Human Learning

• Marketing

• Research and Design

• Brand Management

• Communication