Marketing analytics - Know your customers Coursera

Overview

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this Marketing analytics - Know your customers course offered by Coursera in partnership with Macquarie University, is crucial to serving your customers well. 

Key facts

• Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. 

• You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. 

• You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time.

Build your subject-matter expertise

• This course is part of the Analysing: Numeric and digital literacies Specialization

• When you enroll in this course, you'll also be enrolled in this Specialization.

• Learn new concepts from industry experts

• Gain a foundational understanding of a subject or tool

• Develop job-relevant skills with hands-on projects

• Earn a shareable career certificate

Skills you'll gain

• Business Analysis

• Entrepreneurship

• Market Research

• Marketing

• Research and Design

• Big Data

• Finance