Content Strategy for Professionals, Short Course | Part time online | Coursera | United States
4 months
Duration
Free
Free
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

In this Content Strategy for Professionals Specialization offered by Coursera in partnership with Northwestern University, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. 

Visit the official programme website for more information

Overview

Key Features

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. 

You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach.

The Content Strategy for Professionals Specialization offered by Coursera in partnership with Northwestern University concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today.

To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's.

Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit.

Programme Structure

Courses include:

  • Content Strategy for Professionals: Engaging Audiences
  • Content Strategy for Professionals: Managing Content
  • Content Strategy for Professionals: Expanding Your Content’s Reach
  • Content Strategy for Professionals: Ensuring Your Content's Impact
  • Content Strategy for Professionals: Capstone Project

Key information

Duration

  • Part-time
    • 4 months
    • 2 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Beginner Level

  • No prior experience required.

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 4 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 4 months.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Content Strategy for Professionals
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Coursera

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