Corporate Entrepreneurship - Innovating within Corporations

Overview

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. 

The Corporate Entrepreneurship - Innovating within Corporations Specialization offered by Coursera in partnership with University of Maryland is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.

Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. 

Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.

The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.

Applied Learning Project

The course projects challenge learners to apply the strategies, tactics, and tools learned in the course to examine leading companies or the learner's own company. With this action-oriented approach, learners can quickly develop and apply lessons learned to develop or reclaim their company's innovation prowess.