For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses.
The Corporate Entrepreneurship - Innovating within Corporations Specialization offered by Coursera in partnership with University of Maryland is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures.
Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
Applied Learning Project
The course projects challenge learners to apply the strategies, tactics, and tools learned in the course to examine leading companies or the learner's own company. With this action-oriented approach, learners can quickly develop and apply lessons learned to develop or reclaim their company's innovation prowess.
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- Developing the Opportunity for Corporate Entrepreneurs
- Building the Business Model for Corporate Entrepreneurs
- Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs
- Financing and Profiting from Innovation for Corporate Entrepreneurs
- Master Class for Corporate Entrepreneurs
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- 5 months
- 4 hrs/week
Start dates & application deadlines
DisciplinesBusiness Administration Entrepreneurship Corporate Communication View 306 other Short Courses in Business Administration in United States
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We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
We are not aware of any English requirements for this programme.
- No prior experience required.
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InternationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 5 months.
NationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 5 months.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.