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Overview
In this Foundations of Marketing Analytics Specialization offered by Coursera in partnership with Emory University you will learn how to:
Find, extract, organize and describe data to support business decisions
Identify, quantify and interpret relationships between variables
Derive customer insights from your data
Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions
Present and justify a course of action to management
The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.
Applied Learning Project
Learners will conduct an exploratory data analysis and examine pairwise relationships among different variables for a marketing analytics problem. At the conclusion of the course, learners will develop and test a predictive model to solve marketing analytics problems.
Programme Structure
Courses include:
- Meaningful Marketing Insights
- Managing Uncertainty in Marketing Analytics
- Forecasting Models for Marketing Decisions
- Survey analysis to Gain Marketing Insights
- Social Media Analytics
- Marketing Analytics Capstone Project
Key information
Duration
- Part-time
- 1 months
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Marketing Data Analytics View 179 other Short Courses in Data Analytics in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Intermediate Level
- Some related experience required
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
Additional Details
- Audit: free access to course materials except graded items
- Certificate: a trusted way to showcase your skills
- A year of unlimited access with Coursera Plus $199
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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