7 months
Tuition fee
Apply date
Start date


Inform Decision Making with Marketing Analytics. Due to this Foundations of Marketing Analytics Specialization offered by Coursera in partnership with Emory University you will be able to leverage data and analytics to drive managerial decisions and marketing strategy.

Visit the official programme website for more information


In this Foundations of Marketing Analytics Specialization offered by Coursera in partnership with Emory University you will learn how to:

  • Find, extract, organize and describe data to support business decisions
  • Identify, quantify and interpret relationships between variables
  • Derive customer insights from your data
  • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions
  • Present and justify a course of action to management
  • The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.

Applied Learning Project

Learners will conduct an exploratory data analysis and examine pairwise relationships among different variables for a marketing analytics problem. At the conclusion of the course, learners will develop and test a predictive model to solve marketing analytics problems.

Programme Structure

Courses included:

  • Meaningful Marketing Insights
  • Managing Uncertainty in Marketing Analytics
  • Forecasting Models for Marketing Decisions
  • Survey analysis to Gain Marketing Insights
  • Introduction to Social Media Analytics
  • Marketing Analytics Capstone Project
More Details on Coursera Plus:
  • Learn Anything: Explore any interest or trending topic, take prerequisites, and advance your skills
  • Save money: Spend less money on your learning if you plan to take multiple courses this year
  • Flexible Learning: Learn at your own pace, move between multiple courses, or switch to a different course
  • Unlimited Certificates: Earn a certificate for every learning program that you complete at no additional cost

Key information


  • Part-time
    • 7 months
    • 2 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.




  • Self-paced

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Intermediate Level

  • Some related experience required.

Tuition Fee

To alway see correct tuition fees
  • International

    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 7 months.
  • National

    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 7 months.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.


Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

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Foundations of Marketing Analytics


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