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Overview
In this Foundations of Marketing Analytics Specialization offered by Coursera in partnership with Emory University you will learn how to:
Find, extract, organize and describe data to support business decisions
Identify, quantify and interpret relationships between variables
Derive customer insights from your data
Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions
Present and justify a course of action to management
The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.
Applied Learning Project
Learners will conduct an exploratory data analysis and examine pairwise relationships among different variables for a marketing analytics problem. At the conclusion of the course, learners will develop and test a predictive model to solve marketing analytics problems.
Programme Structure
Courses include:
- Meaningful Marketing Insights
- Managing Uncertainty in Marketing Analytics
- Forecasting Models for Marketing Decisions
- Survey analysis to Gain Marketing Insights
- Social Media Analytics
- Marketing Analytics Capstone Project
Key information
Duration
- Part-time
- 2 months
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Marketing Data Analytics View 91 other Short Courses in Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Intermediate Level
- Some related experience required
- This specialization is aimed at learners and marketing professionals who want to develop skills in marketing analytics, including analyzing data, building predictive models, and using insights to support strategic business decisions.
Tuition Fees
Additional Details
Course is free for the first 7 days. After 7 days, the course can be accessed with the Coursera Plus Subscription
Funding
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