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Featured byCoursera - Yonsei University
Overview
This International Marketing and Cross Industry Growth Specialization offered by Coursera in partnership with Yonsei University covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion.
This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short.
The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
Skills You Will Gain
- Marketing
- Strategy
- Leadership and Management
- Brand Management
- Decision Making
- Strategy and Operations
- Social Media
- Communication
- Creativity
- Operations Management
- Sales
Get more details
Visit programme websiteProgramme Structure
Courses included:
- International Marketing Entry and Execution
- International B2B (Business to Business) Marketing
- International Hospitality & Healthcare Services Marketing
- International Entertainment and Sports Marketing
- International Marketing & Cross Industry Growth Capstone Project
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 1 months
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- Mountain View, United States
Disciplines
Business Administration Marketing View 249 other Short Courses in Business Administration in United StatesExplore more key information
Visit programme websiteWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Beginner Level
- No prior experience required.
Make sure you meet all requirements
Visit programme websiteTuition Fee
To always see correct tuition fees
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
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Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project
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