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Overview
Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research.
By the end of the Market Research Specialization offered by Coursera in partnership with UC Davis, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders.
Applied Learning Project
Learners will create and scope a research proposal, conduct desk research in a proprietary data set, use two common methods for qualitative research, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a visual report to present findings with recommendations to stakeholders.
What you'll learn
- Compose a professionally packaged research plan or proposal
- Analyze focus group data and create a focus group report following common business practices in qualitative market research
- Design an effective questionnaire and launch your survey to the target audience
- Analyze survey results, perform basic calculations, synthesize research findings and develop and deliver insights
Programme Structure
Courses include:
- Research Proposal: Initiating Research
- The Research Plan or Proposal
- Qualitative Research
- Quantitative Research
- Research Report: Delivering Insights
Key information
Duration
- Part-time
- 1 months
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Marketing View 91 other Short Courses in Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner Level
- At least 2 years of business experience and some familiarity with basic statistics
- This specialization is aimed at learners and professionals who want to develop practical market research skills, including designing research projects, collecting and analyzing qualitative and quantitative data, and presenting insights and recommendations to stakeholders.
Work experience
At least 2 years of business experience and some familiarity with basic statistics
Tuition Fees
Additional Details
Course is free for the first 7 days. After 7 days, the course can be accessed with the Coursera Plus Subscription
Funding
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