• Anytime
    Application Deadline
  • 5 months
    Duration
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Overview

This Strategic Business Analytics Specialization offered by Coursera in partnership with ESSEC Business School is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.

We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. 

We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. 

The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. 

You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing.

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 5 months
    • Intensity 2 hrs/week
    • Part-time variant
      Flexible
    • Duration description

      Approx. 5 months to complete

  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

Courses included:

  • Foundations of strategic business analytics
  • Foundations of marketing analytics
  • Case studies in business analytics with ACCENTURE
  • Capstone: Create Value from Open Data

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

Advanced Level

  • Designed for those already in the industry.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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