
Overview
We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains.
You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action.
The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc.
By the end of this Strategic Business Analytics Specialization offered by Coursera in partnership with ESSEC Business School, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing.
Take Courses
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Get more details
Visit programme websiteProgramme Structure
Courses include:
Strategic business analytics
Marketing analytics
Case studies in business analytics with ACCENTURE
Capstone: Create Value from Open Data
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 1 months
- 10 hrs/week
Start dates & application deadlines
Language
Delivered
- Self-paced
Disciplines
Business Intelligence Strategic Management View 128 other Short Courses in Business Intelligence in United StatesExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Advanced level
- Designed for those already in the industry
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
Audit: free access to course materials except graded items|Certificate: a trusted way to showcase your skills|A year of unlimited access with Coursera Plus $199
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.