Overview
Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project.
By the end of this Strategic Sales Management Specialization offered by Coursera in partnership with Fundação Instituto de Administração, you'll have improved your knowledge, competencies, and skills regarding the sales planning process. And you will be able to apply the concepts integrating the sales planning process to the strategy of the company, by bridging the gap between strategy and sales.
The potential for value creation through the sales functions will be increased at the end of the Specialization.
Applied Learning Project
Learners will develop a final project, which comprises the development of sales plan guidelines, based on an analysis of a business case.
The business case will bring a sales planning challenge, which is an adaptation of a real-life case. Learners will apply the concepts, models, and frameworks discussed in the Specialization to develop a proposition of sales plan guidelines, which may support a sales plan development.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Effective Sales – An Overview
- Sales Strategy
- Models & Frameworks to Support Sales Planning
- Sales & Marketing Alignment
- Strategic Sales Management Final Project
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 2 months
- 10 hrs/week
Start dates & application deadlines
Language
Delivered
Disciplines
Commerce Strategic Management View 37 other Short Courses in Commerce in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Intermediate Level
- No previous experience necessary
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 2 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 2 months.
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Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.