Strategic Sales Management, Short Course | Part time online | Coursera | United States
2 months
Duration
Free
Free
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

The Strategic Sales Management Specialization offered by Coursera in partnership with Fundação Instituto de Administração is intended for sales professionals who seek to improve their sales planning and management competencies and skills.

Visit the Visit programme website for more information

Overview

Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project.

By the end of this Strategic Sales Management Specialization offered by Coursera in partnership with Fundação Instituto de Administração, you'll have improved your knowledge, competencies, and skills regarding the sales planning process. And you will be able to apply the concepts integrating the sales planning process to the strategy of the company, by bridging the gap between strategy and sales.

The potential for value creation through the sales functions will be increased at the end of the Specialization.

Applied Learning Project

Learners will develop a final project, which comprises the development of sales plan guidelines, based on an analysis of a business case.

The business case will bring a sales planning challenge, which is an adaptation of a real-life case. Learners will apply the concepts, models, and frameworks discussed in the Specialization to develop a proposition of sales plan guidelines, which may support a sales plan development.

Programme Structure

Courses include:

  • Effective Sales – An Overview
  • Sales Strategy
  • Models & Frameworks to Support Sales Planning
  • Sales & Marketing Alignment
  • Strategic Sales Management Final Project

Key information

Duration

  • Part-time
    • 2 months
    • 10 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Intermediate Level

  • No previous experience necessary

Tuition Fee

To always see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 2 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 2 months.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. 

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