Studyportals
Certificate Online

Introduction to Audio Marketing Strategy - From Podcast to Radio Ads with Advertising Week

FutureLearn

14 days
Duration
84 USD/full
84 USD/full
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Unknown
Start date

About

Learn how to plan and create effective audio marketing content and campaigns for podcasts, radio advertising and more. The Introduction to Audio Marketing Strategy - From Podcast to Radio Ads with Advertising Week course is offered from Awlearn by FutureLearn.

Overview

Run audio content marketing campaigns that align with your marketing goals. The Introduction to Audio Marketing Strategy - From Podcast to Radio Ads with Advertising Week course is offered from Awlearn by FutureLearn.

This course will help you get to grips with the audio marketing planning skills and tools you need, to create and run marketing campaigns on radio or podcasts. You will also learn about other emerging areas of audio marketing such as smart speakers and sonic branding. Hear from real-life marketers at brands such as Mastercard and Spotify.

Explore and experiment with podcast and radio marketing

With options for podcast advertising on the rise and radio advertising as lucrative as ever, understanding how to create effective marketing content for podcast and radio is an extremely useful skill for marketers today.

This course will help you to identify what types of audio marketing are right for your organisation and to evaluate the variety of audio marketing formats available to you, including radio ads, podcasts, branded audio content and more.

Discover audio marketing planning tools

You’ll be given tips and support for finding where to experiment with your audio content creation as well as what tools to use to create your audio content.

You’ll also learn how to consider the behaviour of your users to create audio marketing goals.

By the end of the course, you‘ll be able to...

  • Assess what types of audio marketing might be right for you
  • Investigate choices in audio marketing formats such as podcasts, radio ads, branded audio content and more
  • Develop understanding of where to experiment with your audio content creation and where to plan
  • Describe audio marketing goals
  • Produce your audio marketing plan
  • Audio marketing planning skills and knowledge

Programme Structure

What topics will you cover?
  • What is audio marketing?
  • Why use audio marketing?
  • Types of audio marketing (podcasting, radio, sonic identities, smart speakers)
  • Understanding what customers want and consume
  • Making a plan for your audio content
  • Smart speakers
  • Sonic branding and how to use it

Key information

Duration

  • Part-time
    • 14 days
    • 3 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced
  • No Attendance
  • Proactive tutoring and support
  • Individual work/assignments (with online group discussions)

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • This course is designed for anyone working in marketing who’d like to explore what’s possible in audio marketing areas like radio and podcasting.
  • It will also be useful for those who have switched careers to work in marketing for the first time, as well as those already working in marketing who have not covered areas such as audio in-depth before.

Tuition Fee

To alway see correct tuition fees
  • International

    84 USD/full
    Tuition Fee
    Based on the tuition of 84 USD for the full programme during 14 days.
  • National

    84 USD/full
    Tuition Fee
    Based on the tuition of 84 USD for the full programme during 14 days.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Introduction to Audio Marketing Strategy - From Podcast to Radio Ads with Advertising Week
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FutureLearn

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