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Overview
With options for podcast advertising on the rise and radio advertising as lucrative as ever, audio marketing is a key strategic marketing avenue for brands big and small.
Through case studies from brands experienced in marketing for audio, this two-week course will equip you with the skills you need to create and run memorable podcast and radio marketing campaigns. The Radio and Podcast Marketing with Advertising Week degree is delivered by Advertising Week at FutureLearn.
Get expert tips on marketing
- The course offers plenty of tips and support for finding where to experiment with your content creation as well as what tools to use to create your audio content and strategy.
- With access to interviews from Spotify and Zendium, you’ll discover how even everyday products like toothpaste can impact an audience with a strong audio marketing strategy, and find out what information and data Spotify offers marketers who use their platform for audio ads.
Programme Structure
Topics include:- What is audio marketing?
- Why use audio marketing?
- Types of audio marketing (podcasting, radio, sonic identities, smart speakers)
- Understanding what customers want and consume
- Making a plan for your audio content
- Smart speakers
- Sonic branding and how to use it
Key information
Duration
- Part-time
- 14 days
- 3 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- London, United Kingdom
Disciplines
Marketing Advertising View 11 other Short Courses in Advertising in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
This course is designed for anyone who’d like to explore what’s possible in audio marketing areas like radio and podcasting.
- It will also be useful for those who are new to marketing well as those already working in the field.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents39 EUR / module≈ 39 EUR / module -
Domestic Applies to you
Applies to youCitizens or residents39 EUR / module≈ 39 EUR / module
Additional Details
- Tuition per month
Funding
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