Content Marketing Strategy with Advertising Week FutureLearn

Overview

Strategic marketing content is responsive, both to the needs of its audience as well as the wider context of society and culture.

The Content Marketing Strategy with Advertising Week offered from Advertising Week by FutureLearn  will help you to identify what types of content marketing are right for your organisation.

Leading by example, you’ll explore how Burger King and Etsy have created a content marketing strategy that appeals directly to their customers, and hear from the marketing experts at Nike on how they adapted their content strategy in response to the coronavirus pandemic to build an entirely online fitness community.

Set and exceed your content marketing goals

• As well as learning how to create great content, you’ll learn how to define and set goals for your content that align with your content marketing strategy.

• By the end of the course, you’ll have mastered the skills to create a strategic content marketing plan and imaginative, targeted content to rival the best in business.

What will you achieve?

By the end of the course, you‘ll be able to...

• Assess what types of content marketing might be right for you

• Investigate choices in content marketing formats

• Develop understanding of where to experiment with content creation and where to plan

• Describe your content goals

• Produce your peer-assessed structured content marketing plan