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Introduction to Content Marketing Strategy with Advertising Week

FutureLearn

14 days
Duration
84 USD/full
84 USD/full
Unknown
Tuition fee
Unknown
Unknown
Apply date
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Unknown
Start date

About

Discover content creation for marketing and create a strong content strategy that aligns with your organisation’s marketing goals. The Introduction to Content Marketing Strategy with Advertising Week is offered from Awlearn by FutureLearn.

Overview

Learn how to create a strategic content marketing plan. The Introduction to Content Marketing Strategy with Advertising Week is offered from Awlearn by FutureLearn.

This course will develop your understanding of the planning and practice of content creation for marketing purposes.

We’ve all heard content is king, but how do you create content that succeeds and aligns with your wider marketing goals?

Learn the rules of strategic content creation

Content marketing is valuable for every type of organisation, but it isn’t the same as creating editorial content or journalism.

Once you’ve got to grips with what content marketing is and why to use it, you’ll learn how to identify what types of content marketing are right for your organisation.

You’ll explore different content marketing ideas and formats, and learn how to create content that relates to your customers.

Set and reach content marketing goals

As well as learning how to create great content, you’ll also learn how to define and set goals for your content that align with your marketing strategy.

By the end of the course, you’ll have the skills to create a strategic content marketing plan, as well as the content your organisation needs to succeed.

By the end of the course, you‘ll be able to...

  • Assess what types of content marketing might be right for you
  • Investigate choices in content marketing formats
  • Develop understanding of where to experiment with content creation and where to plan
  • Describe your content goals
  • Produce your content marketing plan

Programme Structure

What topics will you cover?
  • What is content marketing?
  • Why do content marketing?
  • What are the different types of content marketing?
  • How do I reach customers?
  • Planning a content marketing strategy

Key information

Duration

  • Part-time
    • 14 days
    • 3 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced
  • No Attendance
  • Proactive tutoring and support
  • Individual work/assignments (with online group discussions)

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • This course is designed for those beginning a career in marketing who’d like to build their skills in content marketing.
  • It will also be useful for those already working in marketing who haven’t specialised in content marketing previously, as well as SMEs who want to create content marketing but don’t have a dedicated marketing team.

Tuition Fee

To alway see correct tuition fees
  • International

    84 USD/full
    Tuition Fee
    Based on the tuition of 84 USD for the full programme during 14 days.
  • National

    84 USD/full
    Tuition Fee
    Based on the tuition of 84 USD for the full programme during 14 days.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

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Introduction to Content Marketing Strategy with Advertising Week
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