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Featured byAdvertising Week by FutureLearn
Overview
This Marketing Strategy with Advertising Week offered from Advertising Week by FutureLearn , led by experts at Advertising Week, will help you get to grips with the discipline and planning that should be undertaken before creating and running a great marketing campaign.
From Tesla’s viral marketings stunts and celebrity CEO, Elon Musk, to celebrity skater Tony Hawk turning his perceived faults into brand deals, you’ll gain fascinating intelligence into some of the world’s most successful global marketing strategies.
Learn how to identify your marketing channels
- As you work through the course, you’ll have the chance to explore a variety of marketing channels and consider which ones may be the right fit for your organisation.
- By the end of the course, you’ll feel confident to produce a well-defined marketing plan that takes into account your organisations goals, brand identity, and target audience.
Get more details
Visit programme websiteProgramme Structure
Topics include:- Understanding marketing strategy
- Strategic planning and auditing
- The marketing mix
- Measuring marketing success
- Making a marketing plan
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 14 days
- 3 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Marketing Advertising View 11 other Short Courses in Advertising in United KingdomExplore more key information
Visit programme websiteWhat students do after studying
Join for free or log in to access our complete career info list.
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course is designed for anyone beginning a career in marketing who would like to learn about strategic marketing thinking, as well as those who have switched careers to work in marketing for the first time.
- As just 25% of working marketers have a marketing degree, this course will also be useful to those already working in marketing who have not covered marketing strategy previously.
Make sure you meet all requirements
Visit programme websiteTuition Fee
To always see correct tuition fees
-
International
39 USD/moduleTuition FeeBased on the tuition of 39 USD per module during 14 days. -
National
39 USD/moduleTuition FeeBased on the tuition of 39 USD per module during 14 days.
- Tuition per month
Funding
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