Marketing Strategy with Advertising Week FutureLearn

Overview

This course, led by experts at Advertising Week, will help you get to grips with the discipline and planning that should be undertaken before creating and running a great marketing campaign.

From Tesla’s viral marketings stunts and celebrity CEO, Elon Musk, to celebrity skater Tony Hawk turning his perceived faults into brand deals, you’ll gain fascinating intelligence into some of the world’s most successful global marketing strategies. The

Marketing Strategy with Advertising Week  is offered from Awlearning by  FutureLearn .

Learn how to identify your marketing channels and create a long term marketing plan

As you work through the course, you’ll have the chance to explore a variety of marketing channels and consider which ones may be the right fit for your organisation.

By the end of the course, you’ll feel confident to produce a well-defined marketing plan that takes into account your organisations goals, brand identity, and target audience.