Marketing Strategy with Advertising Week, Certificate | Part time online | FutureLearn | United Kingdom
14 days
39 USD/module
39 USD/module
Tuition fee
Apply date
Start date


From Tesla to Mastercard, analyse how marketing strategy has defined the success of some of the world’s biggest brands. TheMarketing Strategy with Advertising Week is offered from Awlearning by FutureLearn.

Visit the Visit programme website for more information


This course, led by experts at Advertising Week, will help you get to grips with the discipline and planning that should be undertaken before creating and running a great marketing campaign.

From Tesla’s viral marketings stunts and celebrity CEO, Elon Musk, to celebrity skater Tony Hawk turning his perceived faults into brand deals, you’ll gain fascinating intelligence into some of the world’s most successful global marketing strategies. The

Marketing Strategy with Advertising Week  is offered from Awlearning by  FutureLearn .

Learn how to identify your marketing channels and create a long term marketing plan

As you work through the course, you’ll have the chance to explore a variety of marketing channels and consider which ones may be the right fit for your organisation.

By the end of the course, you’ll feel confident to produce a well-defined marketing plan that takes into account your organisations goals, brand identity, and target audience.

Programme Structure

What topics will you cover?
  • Understanding marketing strategy
  • Strategic planning and auditing
  • The marketing mix
  • Measuring marketing success
  • Making a marketing plan

Key information


  • Part-time
    • 14 days
    • 3 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.




  • Self-paced
  • No Attendance
  • Proactive tutoring and support
  • Individual work/assignments (with online group discussions)

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • This course is designed for anyone beginning a career in marketing who would like to learn about strategic marketing thinking, as well as those who have switched careers to work in marketing for the first time.
  • As just 25% of working marketers have a marketing degree, this course will also be useful to those already working in marketing who have not covered marketing strategy previously.

Tuition Fee

To always see correct tuition fees
  • International

    39 USD/module
    Tuition Fee
    Based on the tuition of 39 USD per module during 14 days.
  • National

    39 USD/module
    Tuition Fee
    Based on the tuition of 39 USD per module during 14 days.
  • Tuition per month


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