Overview
Through the Advanced Pay Per Click (PPC) Certification Training course of the Simplilearn platform, you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics.
Gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI.
Benefits
- Paid marketing is the most effective way to target digital audiences and accounts for over 40-percent of all Digital Marketing budgets (Source: Marin Software).
- There is an impressive growth of paid digital spending and a huge global demand for Pay-Per-Click specialists.
Programme Structure
Courses include:
- Psychology of Search
- Buying Funnel
- Understanding Keyword Organization
- Keyword Match Types
- Negative Keywords and Managing Search Terms
- Keyword Research
Key information
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
- Continuous support with feedback on request
Disciplines
Marketing Digital Marketing View 112 other Short Courses in Digital Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- PPC skills are ideal for those who seek all types of positions in paid marketing. The roles best suited to become PPC specialists are marketing managers, Digital Marketing executives, marketing and sales professionals, management, engineering, business, and communication graduates, entrepreneurs, and business owners.
- There are no prerequisites for this PPC Certification training. However, basic Digital Marketing knowledge is recommended.
Tuition Fee
Funding
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