Overview

Customer relationship management (CRM) systems are key tools in CX management. The global industry is estimated to be worth $50 billion and is the biggest software market in the world. 60% of companies are expected to invest even more in this technology to help them generate reliable customer data to support data-driven decision making.

The three courses have been designed in collaboration with Salesforce’s industry experts, offering an expert insider view of the platform used by 83% of Fortune 500 companies.

Key skills you will learn during the CRM Fundamentals and Practice course at FutureLearn

Customer experience design
Customer journeys
Customer value strategies
Customer success management
CRM technologies
Salesforce
Customer experience management
Customer success
Customer relationship management
Data-driven decision making
Customer data
Customer strategy

Programme Structure

Courses included

CRM Fundamentals and Practice

CRM Fundamentals and Practice: Salesforce Reports, Objects, and Data Management

CRM Fundamentals and Practice: Salesforce Automation and Best Practice

Key information

Duration

Part-time
- 3 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Self-paced

Campus Location

London, United Kingdom

Disciplines

Human Resource Management Corporate Communication View 10 other Short Courses in Corporate Communication in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

This ExpertTrack is suitable for anyone who wants to learn how to use Salesforce to improve customer experience. No prior experience is required for this customer experience management ExpertTrack.
Some prior knowledge of customer relationship management, customer success, or customer experience design would be beneficial. This is not essential, however, as these courses cover fundamental aspects of customer relationship management.

During the ExpertTrack we’ll be using the Salesforce Trailblazer platform.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

39 USD / module

≈ 39 USD / module
Domestic Applies to you

Applies to you

Citizens or residents

39 USD / module

≈ 39 USD / module

Additional Details

Tuition per month.

Funding

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CRM Fundamentals and Practice FutureLearn

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