Overview
Customer relationship management (CRM) systems are key tools in CX management. The global industry is estimated to be worth $50 billion and is the biggest software market in the world. 60% of companies are expected to invest even more in this technology to help them generate reliable customer data to support data-driven decision making.
The three courses have been designed in collaboration with Salesforce’s industry experts, offering an expert insider view of the platform used by 83% of Fortune 500 companies.
Key skills you will learn during the CRM Fundamentals and Practice course at FutureLearn
- Customer experience design
- Customer journeys
- Customer value strategies
- Customer success management
- CRM technologies
- Salesforce
- Customer experience management
- Customer success
- Customer relationship management
- Data-driven decision making
- Customer data
- Customer strategy
Get more details
Visit programme websiteProgramme Structure
Courses included
- CRM Fundamentals and Practice
- CRM Fundamentals and Practice: Salesforce Reports, Objects, and Data Management
- CRM Fundamentals and Practice: Salesforce Automation and Best Practice
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 3 months
Start dates & application deadlines
Language
Delivered
- Self-paced
Disciplines
Management Studies Human Resource Management Corporate Communication View 36 other Short Courses in Human Resource Management in United KingdomExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This ExpertTrack is suitable for anyone who wants to learn how to use Salesforce to improve customer experience. No prior experience is required for this customer experience management ExpertTrack.
- Some prior knowledge of customer relationship management, customer success, or customer experience design would be beneficial. This is not essential, however, as these courses cover fundamental aspects of customer relationship management.
- During the ExpertTrack we’ll be using the Salesforce Trailblazer platform.
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
39 USD/moduleTuition FeeBased on the tuition of 39 USD per module during 3 months. -
National
39 USD/moduleTuition FeeBased on the tuition of 39 USD per module during 3 months.
Tuition per month.