CRM Fundamentals and Practice, Certificate | Part time online | FutureLearn | United Kingdom
3 months
Duration
39 USD/module
39 USD/module
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

This CRM Fundamentals and Practice course at FutureLearn will teach you how to use Salesforce, including how to set up Salesforce at your organisation, and acquire key CRM skills to grow customer loyalty and sales.

Visit the Visit programme website for more information

Overview

Customer relationship management (CRM) systems are key tools in CX management. The global industry is estimated to be worth $50 billion and is the biggest software market in the world. 60% of companies are expected to invest even more in this technology to help them generate reliable customer data to support data-driven decision making.

The three courses have been designed in collaboration with Salesforce’s industry experts, offering an expert insider view of the platform used by 83% of Fortune 500 companies.

Key skills you will learn during the CRM Fundamentals and Practice course at  FutureLearn

  • Customer experience design
  • Customer journeys
  • Customer value strategies
  • Customer success management
  • CRM technologies
  • Salesforce
  • Customer experience management
  • Customer success
  • Customer relationship management
  • Data-driven decision making
  • Customer data
  • Customer strategy

Programme Structure

Courses included

  • CRM Fundamentals and Practice
  • CRM Fundamentals and Practice: Salesforce Reports, Objects, and Data Management
  • CRM Fundamentals and Practice: Salesforce Automation and Best Practice

Key information

Duration

  • Part-time
    • 3 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • This ExpertTrack is suitable for anyone who wants to learn how to use Salesforce to improve customer experience. No prior experience is required for this customer experience management ExpertTrack.
  •  Some prior knowledge of customer relationship management, customer success, or customer experience design would be beneficial. This is not essential, however, as these courses cover fundamental aspects of customer relationship management.
  • During the ExpertTrack we’ll be using the Salesforce Trailblazer platform.

Tuition Fee

To always see correct tuition fees
  • International

    39 USD/module
    Tuition Fee
    Based on the tuition of 39 USD per module during 3 months.
  • National

    39 USD/module
    Tuition Fee
    Based on the tuition of 39 USD per module during 3 months.

Tuition per month.

Funding

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