Under the guidance of social media professionals and experts working in industry, you’ll learn everything from why social engagement is key and how to choose the right platform to social media content formats, social metrics and analytics insights.
On completing this How to Create a Social Media Strategy course at FutureLearn, you will be equipped with the skills to create an award-winning social media strategy of your own.
On the first social media management course on this ExpertTrack, you’ll explore the importance of social engagement – the heart of your social media strategy.
Key skills you will learn
- Influencer marketing
- Omnichannel marketing
- Multichannel marketing
- Social media
- Customer service
- Social media strategy
- Digital marketing
- Social media analytics
- Social media content
- Understanding Social Media Strategy
- How to Develop Your Social Media Content Strategy
- Running a Social Media Campaign: Customers, Influencer Engagement, Analytics
- 2 months
Start dates & application deadlines
DisciplinesMarketing Media Studies & Mass Media Digital Marketing View 19 other Short Courses in Media Studies & Mass Media in United Kingdom
We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
- This ExpertTrack is aimed at current or aspiring social media managers or multichannel marketing strategists. A base level of knowledge or experience running social media campaigns would be advantageous in understanding course content and fostering peer-to-peer learning.
International43 USD/moduleTuition FeeBased on the tuition of 43 USD per module during 2 months.
National43 USD/moduleTuition FeeBased on the tuition of 43 USD per module during 2 months.
Tuition per month.
Price range in different currencies: £36 / $39 / €36
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last year
Check the official programme website for potential updates.