• Anytime
    Application Deadline
  • 2 months
    Duration
This How to Create a Social Media Strategy course at FutureLearn will help marketers understand how to create a social media strategy for their brand.
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Overview

Under the guidance of social media professionals and experts working in industry, you’ll learn everything from why social engagement is key and how to choose the right platform to social media content formats, social metrics and analytics insights.

On completing this How to Create a Social Media Strategy course at FutureLearn , you will be equipped with the skills to create an award-winning social media strategy of your own.

On the first social media management course on this ExpertTrack, you’ll explore the importance of social engagement – the heart of your social media strategy.

Key skills you will learn

  • Influencer marketing
  • Omnichannel marketing
  • Multichannel marketing
  • Social media
  • Customer service
  • Social media strategy
  • Digital marketing
  • Social media analytics
  • Social media content
  • Marketing

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 2 months
    • Duration description

      Approx 10 weeks4 hrs per week

  • Languages
    • English
  • Delivery mode
    Online
    • Time flexibility
      Self-paced

Programme Structure

Courses included

  • Understanding Social Media Strategy
  • How to Develop Your Social Media Content Strategy
  • Running a Social Media Campaign: Customers, Influencer Engagement, Analytics

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

  • This ExpertTrack is aimed at current or aspiring social media managers or multichannel marketing strategists. A base level of knowledge or experience running social media campaigns would be advantageous in understanding course content and fostering peer-to-peer learning.

Tuition Fee

  • International

    39 USD/module
    Tuition Fee
    Based on the original amount of 39 USD per module and a duration of 2 months.
  • National

    39 USD/module
    Tuition Fee
    Based on the original amount of 39 USD per module and a duration of 2 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

$39/month

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

How to Create a Social Media Strategy
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