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Overview
Under the guidance of social media professionals and experts working in industry, you’ll learn everything from why social engagement is key and how to choose the right platform to social media content formats, social metrics and analytics insights.
On completing this How to Create a Social Media Strategy course at FutureLearn, you will be equipped with the skills to create an award-winning social media strategy of your own.
On the first social media management course on this ExpertTrack, you’ll explore the importance of social engagement – the heart of your social media strategy.
Key skills you will learn
- Influencer marketing
- Omnichannel marketing
- Multichannel marketing
- Social media
- Customer service
- Social media strategy
- Digital marketing
- Social media analytics
- Social media content
- Marketing
Programme Structure
Courses included
- Understanding Social Media Strategy
- How to Develop Your Social Media Content Strategy
- Running a Social Media Campaign: Customers, Influencer Engagement, Analytics
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- London, United Kingdom
Disciplines
Digital Marketing View 37 other Short Courses in Digital Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This ExpertTrack is aimed at current or aspiring social media managers or multichannel marketing strategists. A base level of knowledge or experience running social media campaigns would be advantageous in understanding course content and fostering peer-to-peer learning.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents36 USD / module≈ 36 USD / module -
Domestic Applies to you
Applies to youCitizens or residents36 USD / module≈ 36 USD / module
Additional Details
Tuition per month.
Funding
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