Under the guidance of social media professionals and experts working in industry, you’ll learn everything from why social engagement is key and how to choose the right platform to social media content formats, social metrics and analytics insights.
On completing this How to Create a Social Media Strategy course at FutureLearn, you will be equipped with the skills to create an award-winning social media strategy of your own.
On the first social media management course on this ExpertTrack, you’ll explore the importance of social engagement – the heart of your social media strategy.
Key skills you will learn
- Influencer marketing
- Omnichannel marketing
- Multichannel marketing
- Social media
- Customer service
- Social media strategy
- Digital marketing
- Social media analytics
- Social media content
- Understanding Social Media Strategy
- How to Develop Your Social Media Content Strategy
- Running a Social Media Campaign: Customers, Influencer Engagement, Analytics
- 2 months
Start dates & application deadlines
DisciplinesMarketing Media Studies & Mass Media Digital Marketing View 102 other Short Courses in Marketing in United Kingdom
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
We are not aware of any English requirements for this programme.
- This ExpertTrack is aimed at current or aspiring social media managers or multichannel marketing strategists. A base level of knowledge or experience running social media campaigns would be advantageous in understanding course content and fostering peer-to-peer learning.
International39 USD/moduleTuition FeeBased on the tuition of 39 USD per module during 2 months.
National39 USD/moduleTuition FeeBased on the tuition of 39 USD per module during 2 months.
Tuition per month.