Endorsed by
RMIT University 4.1 (141)
Overview
Whether you’re looking to lead an e-commerce project, join the e-commerce team, or make strategic choices about where to invest your business' limited e-commerce capital, this course will equip you with the tools and skills to complete a robust e-commerce strategy and roadmap. You’ll identify how and where your business can excel in its category, and how to optimise your entire value chain including front and back of house operations.
What you'll learn with the E-commerce Strategy and Experience course at RMIT University
- Evaluate trends and opportunities for customer and business solutions in e-commerce
- Produce an e-commerce strategy including business category and value chain considerations
- Recommend a business solution for one of the strategic priority areas
- Justify using relevant metrics to aid decision making in e-commerce experiences
Programme Structure
Courses include
- Exploring customer, brand, and product fit
- Explore lead generation and the marketplace
- Sticky sites, conversion rates, and lifetime value
- Unpacking warehousing, fulfilment, shipping and tracking
Audience
Our E-commerce Strategy and Experience course is best suited for:
- Professionals looking for e-commerce skills to complete work projects or join an e-commerce team. This includes managers and specialists from marketing, IT, product, merchandising, customer experience or UX, strategy, supply chain and logistics. You'll be looking to design an e-commerce strategy, join the e-commerce team, or establish an e-commerce business solution.
- Startups and businesses needing to make strategic choices about where to invest their e-commerce capital.
Key information
Duration
- Part-time
- 42 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
Disciplines
Commerce Strategic Management Digital Marketing View 17 other Short Courses in Digital Marketing in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- None, however we do recommend students have basic knowledge of business strategy and operations.
Tuition Fee
To always see correct tuition fees
-
International
1200 AUD/fullTuition FeeBased on the tuition of 1200 AUD for the full programme during 42 days. -
National
1200 AUD/fullTuition FeeBased on the tuition of 1200 AUD for the full programme during 42 days.
Funding
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