Endorsed by
RMIT University 4.1 (120)
Overview
Today, it's estimated that approximately 80% of all Australians shop online, representing 9% of all retail sales in the country (Statista, 2019). Whether you’re looking to lead an e-commerce project, join the e-commerce team, or make strategic choices about where to invest your business' limited e-commerce capital, this course will equip you with the tools and skills to complete a robust e-commerce strategy and roadmap. You’ll identify how and where your business can excel in its category, and how to optimise your entire value chain including front and back of house operations.
This course will help you to identify where your business can excel in its category and how to optimise your entire value chain including front and back of house operations. By the end of this E-commerce Strategy and Experience course at RMIT University, you'll be able to make strategic choices about which customer and back end experience to prioritise.
How it works
By the end of this course, you'll be able to make strategic choices about which customer and back end experiences to prioritise and where to invest your limited e-commerce capital. You'll also create an e-commerce experience strategy and deployment plan for one focus area for a business of your choice.Programme Structure
Courses include
- Exploring customer, brand, and product fit
- Explore lead generation and the marketplace
- Sticky sites, conversion rates, and lifetime value
- Unpacking warehousing, fulfilment, shipping and tracking
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
English
Delivered
Online
Disciplines
Commerce Strategic Management View 36 other Short Courses in Strategic Management in AustraliaWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- None, however we do recommend students have basic knowledge of business strategy and operations.
- Professionals looking for e-commerce skills to complete work projects or join an e-commerce team. This includes managers and specialists from marketing, IT, product, merchandising, customer experience or UX, strategy, supply chain and logistics. You'll be looking to design an e-commerce strategy, join the e-commerce team, or establish an e-commerce business solution.
- Startups and businesses needing to make strategic choices about where to invest their e-commerce capital.
Tuition Fee
To always see correct tuition fees
-
International
1600 AUD/fullTuition FeeBased on the tuition of 1600 AUD for the full programme during 2 months. -
National
1600 AUD/fullTuition FeeBased on the tuition of 1600 AUD for the full programme during 2 months.
- $1,600 incl. GST
Funding
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