Overview
Key facts
This course will help you understand some of the key challenges faced by retail and the opportunity for radical rethinking in areas such as:
- customer experience and brand engagement;
- sustainability agenda, materials and practice;
- new technologies and hybrid retail experiences;
- retail aesthetics;
- consumer behaviour.
- Street (threshold between the inside/outside);
- Future online relationship (frame);
- Future brand engagement/interface (materials);
- Future consumer needs (behaviour).
You will apply these insights and advance your knowledge by working on a collaborative team project supported by RCA academics.
Programme Structure
You will learn:
- how to research and question current retail practice that might lead to testing, rethinking and reworking the retail experience in an intensive and challenging design project;
- creative and conceptual thinking relating to current trends in retail to translate ideas into practical spatial designs;
- how to plan and think about customer experience and engagement;
- about some of the key challenges faced by retail and the opportunity for radical rethinking.
Audience
This course is highly suited to creatives across disciplines interested in producing innovative, immersive retail design experiences including:
- interior designers, architects and spatial designers
- retail designers and industry professionals
- merchandise & exhibition designers
- fashion industry professionals and fashion retail
- enthusiasts
- XD /user-experience designers
Lecturers
This course is led by tutors on the RCA's renowned Interior Design MA, ,including:
- Steve Jensen, Retail Design of the Year award winner
- Dr Tania López Winkler, educator, architect and exhibiting artist
Key information
Start dates & application deadlines
Language
Delivered
- Regular mandatory meetings
Disciplines
Marketing Retail Management Interior Design View 74 other Short Courses in Marketing in United KingdomWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Participants must:
- either an interior design, architecture, branding or other spatial practice graduate;
- and/or have 2-3 years professional experience working in retail design or a related design field;
- and/or be a graduate of a design/creative discipline;
- have a good level of English.
Tuition Fee
-
International
1200 GBP/fullTuition FeeBased on the tuition of 1200 GBP for the full programme -
National
1200 GBP/fullTuition FeeBased on the tuition of 1200 GBP for the full programme