2 months
Duration
39 USD/module
39 USD/module
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Unknown
Start date

About

Introduction to Marketing - From Fundamentals to Building Campaigns at FutureLearn is designed to transform your marketing skills, taking you through the basic fundamentals of marketing, all the way to planning, testing, and analysing campaigns.

Visit the official programme website for more information

Overview

On Introduction to Marketing - From Fundamentals to Building Campaigns at FutureLearn   you’ll learn the fundamentals of marketing and use them to build communication plans and marketing briefs.

You’ll also explore brand identity to round out your base knowledge, looking at how to manage creative assets that tie into the branding and communications plan.

Put customers at the centre of your marketing activity through segmentation, personas, and CRM

On the second course, you’ll delve into marketing data and the importance of customer segmentation.

You’ll develop practical techniques to perform marketing analysis and create customer personas, and get to grips CRM systems.

Programme Structure

Courses include:

  • Omnichannel Marketing and Analysis
  • Understanding your Customers

Key information

Duration

  • Part-time
    • 2 months
    • 4 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • This ExpertTrack is suitable for anyone with an interest in marketing. You don’t need any prior knowledge or experience of working in marketing.
  • The courses will start with the basics to give you a grounding in the core principles before going into more complex marketing techniques.

Tuition Fee

To alway see correct tuition fees
  • International

    39 USD/module
    Tuition Fee
    Based on the tuition of 39 USD per module during 2 months.
  • National

    39 USD/module
    Tuition Fee
    Based on the tuition of 39 USD per module during 2 months.

Tuition per month.

Price range in different currencies: £36 / $39 / €36

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Introduction to Marketing - From Fundamentals to Building Campaigns
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FutureLearn

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