On Introduction to Marketing - From Fundamentals to Building Campaigns at FutureLearn you’ll learn the fundamentals of marketing and use them to build communication plans and marketing briefs.
You’ll also explore brand identity to round out your base knowledge, looking at how to manage creative assets that tie into the branding and communications plan.
Put customers at the centre of your marketing activity through segmentation, personas, and CRM
On the second course, you’ll delve into marketing data and the importance of customer segmentation.
You’ll develop practical techniques to perform marketing analysis and create customer personas, and get to grips CRM systems.
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- Omnichannel Marketing and Analysis
- Understanding your Customers
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- 2 months
- 4 hrs/week
Start dates & application deadlines
DisciplinesMarketing Digital Marketing View 34 other Short Courses in Digital Marketing in United Kingdom
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We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
- This ExpertTrack is suitable for anyone with an interest in marketing. You don’t need any prior knowledge or experience of working in marketing.
- The courses will start with the basics to give you a grounding in the core principles before going into more complex marketing techniques.
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International39 USD/moduleTuition FeeBased on the tuition of 39 USD per module during 2 months.
National39 USD/moduleTuition FeeBased on the tuition of 39 USD per module during 2 months.
Tuition per month.
Price range in different currencies: £36 / $39 / €36
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.