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Overview
On Introduction to Marketing - From Fundamentals to Building Campaigns at FutureLearn you’ll learn the fundamentals of marketing and use them to build communication plans and marketing briefs.
You’ll also explore brand identity to round out your base knowledge, looking at how to manage creative assets that tie into the branding and communications plan.
Put customers at the centre of your marketing activity through segmentation, personas, and CRM
On the second course, you’ll delve into marketing data and the importance of customer segmentation.
You’ll develop practical techniques to perform marketing analysis and create customer personas, and get to grips CRM systems.
Programme Structure
Courses include:
- Omnichannel Marketing and Analysis
- Understanding your Customers
Key information
Duration
- Part-time
- 2 months
- 4 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Marketing View 64 other Short Courses in Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This ExpertTrack is suitable for anyone with an interest in marketing. You don’t need any prior knowledge or experience of working in marketing.
- The courses will start with the basics to give you a grounding in the core principles before going into more complex marketing techniques.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents39 USD / module≈ 39 USD / module -
Domestic Applies to you
Applies to youCitizens or residents39 USD / module≈ 39 USD / module
Additional Details
Tuition per month.
Funding
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