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Overview
Explore Hofstede cultural dimension theory to understand cultural differences and be able to reflect upon your own practice and behaviour in this area. On International Marketing programme delivered through FutureLearn you’ll explore various market entry methods and understand how businesses select the right market to enter, and what levels of risk are associated with this process.
Analyse market entry strategies
Understand the strategic options a company must consider before entering a market and the challenges organisations face with global marketing.
Key skills you will learn
- Global Marketing
- Global marketers
- Marketing strategy
- International marketing strategy
- Analytical skills
- Marketing
Programme Structure
Courses include:
- International Marketing: Definition and Strategy
- International Marketing: Cultural Factors
- International Marketing: Selection and Market Entry Strategies
- International Marketing: Product Adaptation vs Standardisation
- International Marketing: Challenges and Opportunities
Key information
Duration
- Part-time
- 3 months
- 5 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- Learn at your own pace.
Language
English
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Marketing International Business View 66 other Short Courses in Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- There are no specific requirements to enrol on this ExpertTrack, however you should have some interest in global marketing.
- You may already be a global marketer looking to expand your knowledge, or you’re fairly new to the field and want to pursue a career in marketing.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents36 EUR / module≈ 36 EUR / module -
Domestic Applies to you
Applies to youCitizens or residents36 EUR / module≈ 36 EUR / module
Additional Details
- per month
Funding
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