Featured byCoventry University by FutureLearn
Overview
Explore Hofstede cultural dimension theory to understand cultural differences and be able to reflect upon your own practice and behaviour in this area.
Analyse market entry strategies
Understand the strategic options a company must consider before entering a market and the challenges organisations face with global marketing.
On International Marketing at FutureLearn you’ll explore various market entry methods and understand how businesses select the right market to enter, and what levels of risk are associated with this process.
Programme Structure
Courses include:
International Marketing: Challenges and Opportunities
International Marketing: Product Adaptation vs Standardisation
International Marketing: Selection and Market Entry Strategies
International Marketing: Cultural Factors
International Marketing: Definition and Strategy
Key information
Duration
- Part-time
- 3 months
- 5 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Marketing Digital Marketing View 58 other Short Courses in Digital Marketing in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- There are no specific requirements to enrol on this ExpertTrack, however you should have some interest in global marketing.
Tuition Fee
To always see correct tuition fees
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International
39 USD/moduleTuition FeeBased on the tuition of 39 USD per module during 3 months. -
National
39 USD/moduleTuition FeeBased on the tuition of 39 USD per module during 3 months.
$39/month
Funding
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