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Overview
The success of a company hinges on the effectiveness of its product management process. Whether you’re looking to bring new products to market or improve upon existing ones, the product life cycle requires management and leadership in order for value to be delivered to customers. In fact, nearly 70% of product managers surveyed agreed that product management is a leadership role.
What Will This Programme Do For You?
- Develop the product mindset needed to bring viable products or services to market.
- Define the problem a product will solve while mapping the customer’s journey; articulate user personas.
- Use design thinking to generate innovative ideas and solutions to design problems.
- Analyse strategies and frameworks for developing, marketing and selling a product.
- Evaluate product road mapping and prototyping decisions using various product management techniques and practices.
- Outline a plan to create a competitive, scalable product using key product development strategies and frameworks.
Certificate
Upon successful completion of the Product Management programme at Emeritus Institute of Management, participants will be awarded a verified digital certificate by Singapore Management University.
Programme Structure
Courses include:- Product Management
- Product Development in the Digital Age
- Product Portfolio Strategy
- Designing Customer-Centric Products & Design Thinking
- Product Opportunity Gap & Minimum Viable Product
- Product Management Method: Lean & Agile Product Development
- Pricing Strategies & Business Models
Key information
Duration
- Part-time
- 3 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
Campus Location
- Singapore, Singapore
Disciplines
Management Studies View 6 other Short Courses in Management Studies in SingaporeWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This programme is ideal for professionals who are looking to develop new products/services, to increase revenues and profitability, conceptualise disruptive business models with a product-centric approach, manage product portfolios and corporate strategy, and identify more market opportunities for business growth.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents2100 SGD / full≈ 2100 SGD / full -
Domestic Applies to you
Applies to youCitizens or residents2100 SGD / full≈ 2100 SGD / full
Funding
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