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Overview
Companies large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge – and marketers in particular are increasingly expected to use analytics to inform and justify their decisions.
Key facts:
In Marketing Analytics at FutureLearn you will get the tools to measure the effectiveness of brand and customer assets, interpret regression analysis, calculate customer lifetime value, and design experiments as a way to evaluate and optimize marketing campaigns.
Programme Structure
Topics:
- The marketing process
- Metrics for measuring brand assets
- Customer lifetime value
- Marketing experiments
- Regression basics
Key information
Duration
- Part-time
- 1 months
- 2 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Marketing Data Analytics View 64 other Short Courses in Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
The course is ideal for practicing and aspiring marketing professionals who want to grow their knowledge, develop their career portfolio, and improve the effectiveness of their marketing campaigns.
However it will also be of interest to anyone looking to learn the basics of marketing analytics.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents134 USD / full≈ 134 USD / full -
Domestic Applies to you
Applies to youCitizens or residents134 USD / full≈ 134 USD / full
Additional Details
Unlimited subscription: $39.99 / month
Funding
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