Branding Now, Short Course | Part time online | Future London Academy | United Kingdom
1 days
Duration
1190 GBP/full
1190 GBP/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

The Ultimate Course on Brand Design & Strategy for Senior Creatives This practical online course has EVERYTHING you need to create brands that stand out. Taught by incredible ex-Wolff Olins, ex-Design Studio experts. From developing a strong brand strategy, story, and visual identity, to leading the team and launching the brand into the world. We’ve covered it all.PRICE: £1190

Overview

YOU WILL LEARN

  • What you need to have in place to create a successful brand strategy
  • How to build a brand story that will resonate internally
  • What are the crucial strategic workshop exercises
  • How to guide designers and give the right feedback at the right time
  • What makes a good symbol and what does it take
  • How to create holistic systems

Accreditation

Branding Now Certificate

Programme Structure

PROGRAMME STRUCTURE

Session 1. How to build a brand story that will resonate internally.

  • Who to engage in the process.
  • What are the crucial workshop activities that you need to do.

Session 2. Off the beaten track, strategy beyond purpose.

  • Aspects of strategy beyond purpose. Brand architecture and product vision.
  • How to get people to set and follow a vision and purpose for your brands product.

Session 3. How to create visual identity that doesn’t follow the pack.

  • Logo. What makes a good symbol and what does it take.
  • How to guide designers and give the right feedback at the right time

Session 4. Creating a system so that the brand works and can be replicated

  • How to create a holistic system.
  • Ways to implement a brand (digital guidelines, digital toolkits)

Session 5. Launching the brand to the world

  • The process of rolling out a brand and how to coordinate all of the different teams to make it happen.
  • Brand roadmap workshop.

Session 6. Leading the team

  • Help teams make incredible work and stay happy.
  • Project set-up, briefing and kick-off.
  • Teamwork and dealing with team issues

Audience

Senior Creatives Designers and Design Teams 

Lecturers

CAMPBELL BUTLER - Co-founder of Lovework Studio

Campbell is experienced in both brand strategy and design. Previously — the leading Creative Director of Design Studio London and Design Director at Wolff Olins.

Holds international awards including D&AD pencils, Transform Awards & Cannes Lions.

ROBYN BUTLER - Co-founder of Lovework Studio

Robyn helps brands tell their stories, refine their purpose and be flexible to work in digital and physical environments.

Previously — a Design Director at Brand Cap, freelancer consultant in boutique studios including Dragon Rouge, Lambie Nairn and internally at Sky.

LOVEWORK STUDIO

Lovework studio is a new studio based in Brisbane that is focused on designing brands and digital experiences that people love. It combines brand strategy with graphic power.

Key information

Duration

  • Part-time
    • 1 days

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

No entry requirements

Tuition Fee

To always see correct tuition fees
  • International

    1190 GBP/full
    Tuition Fee
    Based on the tuition of 1190 GBP for the full programme during 1 days.
  • National

    1190 GBP/full
    Tuition Fee
    Based on the tuition of 1190 GBP for the full programme during 1 days.

Funding

No funding

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Our partners

Branding Now
Future London Academy
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Future London Academy

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