Branding Now Future London Academy

Programme Structure

Programme structure:

Session 1. How to build a brand story that will resonate internally.

• Who to engage in the process.
• What are the crucial workshop activities that you need to do.

Session 2. Off the beaten track, strategy beyond purpose.

• Aspects of strategy beyond purpose. Brand architecture and product vision.
• How to get people to set and follow a vision and purpose for your brands product.

Session 3. How to create visual identity that doesn’t follow the pack.

• Logo. What makes a good symbol and what does it take.
• How to guide designers and give the right feedback at the right time

Session 4. Creating a system so that the brand works and can be replicated

• How to create a holistic system.
• Ways to implement a brand (digital guidelines, digital toolkits)

Session 5. Launching the brand to the world

• The process of rolling out a brand and how to coordinate all of the different teams to make it happen.
• Brand roadmap workshop.

Session 6. Leading the team

• Help teams make incredible work and stay happy.
• Project set-up, briefing and kick-off.
• Teamwork and dealing with team issues

Audience

Senior Creatives Designers and Design Teams 

Lecturers

CAMPBELL BUTLER - Co-founder of Lovework Studio

Campbell is experienced in both brand strategy and design. Previously — the leading Creative Director of Design Studio London and Design Director at Wolff Olins.

Holds international awards including D&AD pencils, Transform Awards & Cannes Lions.

ROBYN BUTLER - Co-founder of Lovework Studio

Robyn helps brands tell their stories, refine their purpose and be flexible to work in digital and physical environments.

Previously — a Design Director at Brand Cap, freelancer consultant in boutique studios including Dragon Rouge, Lambie Nairn and internally at Sky.

LOVEWORK STUDIO

Lovework studio is a new studio based in Brisbane that is focused on designing brands and digital experiences that people love. It combines brand strategy with graphic power.