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Overview
Key Facts
We invite you to get acquainted with the fascinating world of modern digital marketing. In the Digital Marketing course from Peter the Great St. Petersburg Polytechnic University (SPbPU), you will get acquainted with the methods of research in the digital environment, STP modeling, content marketing, the work of marketplaces, the landscape of social networks in Russia, and master methods for evaluating the cost-effectiveness of marketing activities.
In modern conditions, competencies in the field of digital marketing are becoming necessary for both entrepreneurs and employees. Together we will master CRM systems, create dashboards and autofunnels, open stores on e-commerce sites, set up digital social media accounts, and much more.
Practical and lecture classes will be held in live communication with professors and classmates. Recordings of classes will be available on the SPbPU platform within 1 month after the end of the course.
Programme Structure
- Upon successful completion of the course students will receive hard copies of certificates with ECTS credits mailed by post.
- Online lectures will be delivered synchronized as live talk with professors and groupmates. Records of classes will be available on SPbPU platform for 1 month after the course end.
Lecturers
Professors and lecturers:
- PhD, associate prof. Nikita Lukashevich
- PhD, associate prof. Dmitriy Tikhonov
- associate prof. Aleksey Trykov
- Guest lecturers
Key information
Duration
- Full-time
- 12 days
Start dates & application deadlines
- Starting
- Apply before
-
Language
English
Credits
4 ECTS
Delivered
Online
Disciplines
Digital MarketingWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Knowledge in the field of marketing / management / economics corresponding to the first two years of the Bachelor of Marketing / Management / Economics program;
- Good knowledge of English. All classes and extracurricular activities are conducted in English. Knowledge of the Russian language is not required;
- Applicants are expected to have at least 2 year of University level studies.
Tuition Fee
To always see correct tuition fees
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International
50000 RUB/fullTuition FeeBased on the tuition of 50000 RUB for the full programme during 12 days. -
National
50000 RUB/fullTuition FeeBased on the tuition of 50000 RUB for the full programme during 12 days.
Funding
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