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Overview
Context
Almost every company collects digital information as part of their marketing campaigns and uses it to improve their marketing tactics. Data scientists are often tasked with using this information to develop statistical models that enable marketing professionals to see if their actions are paying off.
In this Building Response Models in R course offered by Data Camp, you will learn how to uncover patterns of marketing actions and customer reactions by building simple models of market response.
In particular, you will learn how to quantify the impact of marketing variables, such as price and different promotional tactics, using aggregate sales and individual-level choice data.
Programme Structure
Chapters
Response models for aggregate data
- Extended sales-response modeling
- Response models for individual-level data
- Extended choice modeling
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- New York City, United States
Disciplines
Statistics View 109 other Short Courses in Statistics in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
PREREQUISITES
- Introduction to Regression in R
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
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International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
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Domestic
Applies to youIn-StateFree
Additional Details
This course can be accessed for free with the Data Camp Premium or Teams subscriptions
Funding
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