Overview
Context
People make choices everyday. They choose products like orange juice or a car, decide who to vote for, and choose how to get to work. Marketers, retailers, product designers, political scientists, transportation planners, sociologists, and many others want to understand what drives these choices. Choice models predict what people will choose as a function of the features of the options available and can be used to make important product design decisions. This Choice Modeling for Marketing in R course at Data Camp will teach you how to organize choice data, estimate choice models in R and present findings.
Programme Structure
Chapters
- Quickstart Guide
- Managing and Summarizing Choice Data
- Building Choice Models
- Hierarchical Choice Models
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
Language
Delivered
Disciplines
Information Technology (IT) Data Science & Big Data Digital Marketing View 534 other Short Courses in Data Science & Big Data in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
PREREQUISITES
- Intermediate Regression in R
Tuition Fee
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 days. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 days.
Basic Access: Free; Premium (for individuals): $12.42 per month billed annually; Teams: $25 per month billed annually; Enterprise: Contact sales for pricing