Choice Modeling for Marketing in R, Short Course | Part time online | Data Camp | United States
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Short Online

Choice Modeling for Marketing in R

1 days
Duration
Free
Free
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

This Choice Modeling for Marketing in R course at Data Camp covers both analyses of observed real-world choices and the survey-based approach called conjoint analysis.

Overview

Context

People make choices everyday. They choose products like orange juice or a car, decide who to vote for, and choose how to get to work. Marketers, retailers, product designers, political scientists, transportation planners, sociologists, and many others want to understand what drives these choices. Choice models predict what people will choose as a function of the features of the options available and can be used to make important product design decisions. This Choice Modeling for Marketing in R course at Data Camp will teach you how to organize choice data, estimate choice models in R and present findings.

Programme Structure

Chapters

  • Quickstart Guide
  • Managing and Summarizing Choice Data
  • Building Choice Models
  • Hierarchical Choice Models

Key information

Duration

  • Part-time
    • 1 days

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

PREREQUISITES

  • Intermediate Regression in R

Tuition Fee

To always see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 days.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 days.

Basic Access: Free; Premium (for individuals): $12.42 per month billed annually; Teams: $25 per month billed annually; Enterprise: Contact sales for pricing

Funding

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