Overview

Context

People make choices everyday. They choose products like orange juice or a car, decide who to vote for, and choose how to get to work. Marketers, retailers, product designers, political scientists, transportation planners, sociologists, and many others want to understand what drives these choices.

Choice models predict what people will choose as a function of the features of the options available and can be used to make important product design decisions.

This Choice Modeling for Marketing in R course offered by Data Camp will teach you how to organize choice data, estimate choice models in R and present findings.

This course covers both analyses of observed real-world choices and the survey-based approach called conjoint analysis.

Programme Structure

Chapters

Quickstart
Managing and Summarizing Choice Data
Building Choice Models
Hierarchical Choice Models

Key information

Duration

Part-time
- 1 days

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Campus Location

New York City, United States

Disciplines

Statistics View 109 other Short Courses in Statistics in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

This course is suitable for intermediate learners, with experience in Regressions in R. We recommend you take "Intermediate Regression in R" before taking this course.
This course is beneficial for marketers, retailers, product designers, political scientists, transportation planners, sociologists and anyone with an interest in understanding what drives customer choices

PREREQUISITES

Intermediate Regression in R

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

Free
Out-of-State

Free
Domestic

Applies to you

In-State

Free

Additional Details

This course can be accessed for free with the Data Camp Premium or Teams subscriptions

Funding

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Choice Modeling for Marketing in R Data Camp

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