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Overview
Context
Gain the R skills you need to make more data-driven marketing decisions. In this Marketing Analytics in R course offered by Data Camp, you’ll learn how to measure customer engagement, perform competitor analysis, and identify untapped networks.
You’ll also use statistical models and machine learning to forecast customer lifetime value. Through hands-on activities, you’ll use popular packages such as tidytext, wordcloud, rtweet, topicmodels, and ggplot2 to help you improve your company’s marketing strategy.
By the end of the track, you'll be ready to navigate the world of marketing using R.
Programme Structure
Courses include:
- Text Analysis in R
- Analyzing Social Media Data in R
- Market Basket Analysis in R
- Machine Learning for Marketing Analytics in R
- Choice Modeling for Marketing in R
- Building Response Models in R
Key information
Duration
- Part-time
- 4 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- New York City, United States
Disciplines
Statistics Data Science & Big Data View 463 other Short Courses in Data Science & Big Data in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- There are no prerequisites for this track
- This is an intermediate to advanced level track; however, beginners will benefit from understanding basic concepts in R prior to enrolling in this track. The track includes a brief refresher for beginners right before diving into the track challenges and exercises.
- This track is designed to teach practical skills in marketing analytics to data analysts, marketers, brand managers, and Sales professionals.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
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International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
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Domestic
Applies to youIn-StateFree
Additional Details
This course can be accessed for free with the Data Camp Premium or Teams subscriptions
Funding
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