Understanding Customers, Short Course | Part time online | The Open University UK | United Kingdom
Studyportals
Short Online

Understanding Customers

8 months
Duration
3228 GBP/full
3228 GBP/full
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Have you ever wondered why you sometimes emerge from the supermarket with a full trolley, having gone in for just a pint of milk? In this Understanding Customers module at  The Open University UK  you'll tackle questions like this to help you understand why customers buy.

Overview

You'll learn how marketers influence customers, whether as individuals or professional buyers, and pick up some useful skills you can use yourself. You'll also study how social marketers ‘sell’ things like healthier lifestyles using the same tools as their commercial counterparts.

This Understanding Customers module at  The Open University UK is ideal if you're working in marketing, aiming to work in marketing, wanting to gain insights for your own business, or if you simply want to understand more about your own consumer behaviour.

Support from your tutor

You'll have an online tutor to help you with the study material and mark and comment on your tutor-marked assignment (TMA), and to ask for advice and guidance. To support your study, there will be a series of online learning events (one for each Block). These will take place in an online meeting room which is a synchronous online platform used to deliver tuition. They provide an opportunity for you to engage with members of the module tutoring team and fellow students on a series of activities that will help you to consolidate your learning and prepare for module assessments.

Programme Structure

Modules

  • The individual consumer
  •  Attitudes and motivational processes
  • A meso and macro perspective on customers
  •  B2B buying behaviour

Key information

Duration

  • Part-time
    • 8 months

Start dates & application deadlines

Language

English

Credits

60 alternative credits

Delivered

Online

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • While there are no formal pre-requisites for the module, it would help if you started it with a basic understanding of marketing. This might come either from your existing work experience or from the OU level 1 module An introduction to business and management (B100).

Tuition Fee

To always see correct tuition fees
  • International

    3228 GBP/full
    Tuition Fee
    Based on the tuition of 3228 GBP for the full programme during 8 months.
  • National

    3228 GBP/full
    Tuition Fee
    Based on the tuition of 3228 GBP for the full programme during 8 months.

Funding

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Understanding Customers
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