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Overview
You’ll learn how marketing is applied in different contexts, how to keep pace with marketing trends and emerging practices and appreciate the role of marketing research. You’ll also examine social and environmental sustainability, enhance your ethical awareness and analysis skills, explore stakeholder marketing and navigate the plethora of marketing evaluation measures.
Vocational relevance
- In this Marketing in Action module at The Open University UK you'll cover a range of topics related to marketing practice and will be encouraged to cultivate a broad spectrum of skills pertaining to marketing, employability and professional practice.
- The content, activities and assessments are designed to help you develop and demonstrate your mastery of these skills. You'll be asked to reflect on and document your skills as you progress through the module; this will enable you to record and evidence them for future use.
- Many of these skills, such as cultivating creativity and staying up to date with developments, will have benefits to you beyond the practice of marketing.
Programme Structure
Course include:
- Block 1 explores the topic of marketing communications.This is a dynamic area of marketing and you'll be introduced to the key drivers and trends in the field and be provided with an overview of the marketing communications mix.
- Block 2 immerses you in a range of different contexts to explore the nuances of marketing theory and practice.
- Block 3 takes a wider perspective, considering a number of issues that directly and indirectly inform marketing practice.
Key information
Duration
- Part-time
- 6 months
Start dates & application deadlines
- Starting
- Apply before
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Language
English
Credits
30 alternative credits
Delivered
Online
Campus Location
- Milton Keynes, United Kingdom
Disciplines
Marketing View 64 other Short Courses in Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
This is an OU level 3 module. OU level 3 modules build on study skills and subject knowledge acquired from studies at OU levels 1 and 2. They are intended only for students who have recent experience of higher education in a related subject, preferably at the OU.
Although there are no formal entry requirements and the module is open entry, we strongly recommend that you are suitably prepared for study at this level and have some familiarity with basic business and marketing concepts. Shaping business opportunities (B207) would be ideal preparation.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
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International Applies to you
Applies to youNon-residents1946 GBP / full≈ 1946 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents1946 GBP / full≈ 1946 GBP / full
Funding
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