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Overview
You’ll learn how marketing is applied in different contexts, how to keep pace with marketing trends and emerging practices and appreciate the role of marketing research. You’ll also examine social and environmental sustainability, enhance your ethical awareness and analysis skills, explore stakeholder marketing and navigate the plethora of marketing evaluation measures.
Vocational relevance
In this Marketing in Action module at The Open University UK you'll cover a range of topics related to marketing practice and will be encouraged to cultivate a broad spectrum of skills pertaining to marketing, employability and professional practice. The content, activities and assessments are designed to help you develop and demonstrate your mastery of these skills. You'll be asked to reflect on and document your skills as you progress through the module; this will enable you to record and evidence them for future use. Many of these skills, such as cultivating creativity and staying up to date with developments, will have benefits to you beyond the practice of marketing.
Programme Structure
- Block 1 explores the topic of marketing communications. This is a dynamic area of marketing and you'll be introduced to the key drivers and trends in the field and be provided with an overview of the marketing communications mix.
- Block 2 immerses you in a range of different contexts to explore the nuances of marketing theory and practice. From exploring the differences for marketers operating in the areas of services, B2B and SMEs within the commercial sector, you'll expand your appreciation of the role of marketing to public sector, charities and non-profit organisations.
- Block 3 takes a wider perspective, considering a number of issues that directly and indirectly inform marketing practice. Topics covered include sustainability and marketing ethics; stakeholder marketing; and finally evaluating marketing communications campaigns, considering variations in evaluation between marketing contexts.
Key information
Duration
- Part-time
- 6 months
Start dates & application deadlines
- Starting
- Apply before
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Language
English
Credits
30 alternative credits
Delivered
Online
Disciplines
Marketing Digital Marketing Marketing Management View 92 other Short Courses in Marketing in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
This is an OU level 3 module. OU level 3 modules build on study skills and subject knowledge acquired from studies at OU levels 1 and 2. They are intended only for students who have recent experience of higher education in a related subject, preferably at the OU.
Although there are no formal entry requirements and the module is open entry, we strongly recommend that you are suitably prepared for study at this level and have some familiarity with basic business and marketing concepts. Shaping business opportunities (B207) would be ideal preparation.
Tuition Fee
To always see correct tuition fees
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International
1868 GBP/fullTuition FeeBased on the tuition of 1868 GBP for the full programme during 6 months. -
National
1868 GBP/fullTuition FeeBased on the tuition of 1868 GBP for the full programme during 6 months.
Funding
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