Overview
Opportunities
Join the Understanding the Power of a Strong Brand course from Didasko Group and explore how brand names are selected and how brand names are protected. Learn about the seven most common types of brand names — does your favourite brand fall into one of these categories? Explore the criteria marketers use to assess the brand names, brand equity and the ideal strategy to build and sustain brands. Learn the criteria used to evaluate the impact of brand extensions, co-branding and brand licensing on an existing brand.Programme Structure
What you will learn:
- What a product is and how it is different from a brand.
- The key decisions that organisations make in building and managing their brands.
- The importance of a brand name and seven types of brand names.
- What the main branding issues are with respect to socially responsible brand decisions.
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
- No Attendance
Disciplines
Marketing View 39 other Short Courses in Marketing in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
You will need to supply the following:
- A good, reliable internet connection
- Computer capable of running Windows 10 or above
- Speakers or headphones
- Practical demonstrations in the courseware are commonly completed using Windows devices and the Microsoft Office Suite.
- Some IT-focused Short Courses and Skillbytes may recommend additional items, please check each Short Course/Skillbyte description for details.
You will typically be able to use alternative software to that being shown in demonstrations to complete exercises, noting however that your experience may differ.
All learning objects can be found in the Short Course/Skillbyte learning space, and easily accessed using Chrome or Firefox browsers.
Tuition Fee
To always see correct tuition fees
-
International
195 AUD/fullTuition FeeBased on the tuition of 195 AUD for the full programme during 1 days. -
National
195 AUD/fullTuition FeeBased on the tuition of 195 AUD for the full programme during 1 days.
- For Individuals: $195 (plus GST if applicable)
- For Businesses: get in touch, and find out how we can work with your business
Funding
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