Overview
Opportunities
A smart marketing professional understands this and ensures that the appropriate marketing strategy is implemented at different stages of the product life cycle. Not all consumers adopt a product at the same time or in the same manner, understanding the product adoption process and the techniques used to attract the various product adopters is vital to ensure maximum adoption of your product. An often-ignored aspect of a product's adoption by the mass market is the product packaging. Learn the different functions packaging plays and how design considerations can be used when developing marketing strategies. Join the Make Better Product and Pricing Decisions course from Didasko Group.Programme Structure
What you will learn:
- What a product is including the core, actual and augmented product.
- What the main classifications of consumer products are.
- How companies make decisions regarding individual products, product lines and product mixes.
- How pricing is influenced by the product mix and how organisations determine a set of prices that maximise the profits of the total product mix.
- The steps in the new-product development process.
- The stages of the product life cycle and how marketing strategy changes during a product's life cycle.
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
- No Attendance
Disciplines
Marketing View 39 other Short Courses in Marketing in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
You will need to supply the following:
- A good, reliable internet connection
- Computer capable of running Windows 10 or above
- Speakers or headphones
- Practical demonstrations in the courseware are commonly completed using Windows devices and the Microsoft Office Suite.
- Some IT-focused Short Courses and Skillbytes may recommend additional items, please check each Short Course/Skillbyte description for details.
You will typically be able to use alternative software to that being shown in demonstrations to complete exercises, noting however that your experience may differ.
All learning objects can be found in the Short Course/Skillbyte learning space, and easily accessed using Chrome or Firefox browsers.
Tuition Fee
To always see correct tuition fees
-
International
195 AUD/fullTuition FeeBased on the tuition of 195 AUD for the full programme during 1 days. -
National
195 AUD/fullTuition FeeBased on the tuition of 195 AUD for the full programme during 1 days.
- For Individuals: $195 (plus GST if applicable)
- For Businesses: get in touch, and find out how we can work with your business
Funding
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