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Overview
Fashion Marketing - Intensive at the University of the Arts London (UAL) is an intensive one-week course covering the key elements of our Introduction to Fashion Marketing short course alongside more advanced techniques.
All our on campus courses include:
- Networking opportunities and the chance to share ideas with students from across the globe
- Access to the technology and materials relevant to your discipline
- Access to our college shops for any materials you might need
- The chance to ask questions to your tutor in real time
- Feedback and critique on your assignments
- The opportunity to experience the many sights of London on your down time
Programme Structure
Topics covered on the course include:- Analysing the fashion market and its environments
- Fashion marketing research
- Identifying fashion segments and selecting target markets
- The fashion product
- Distribution
- Pricing garments and fashion services
- Integrated fashion communications
- Consumer behaviour
- Fashion marketing planning and determining the strategy
- Differentiating, positioning and innovation in fashion markets
- The fashion calendar and the role of the buyer
- International dimension of fashion marketing
- Marketing luxury products and other contemporary issues
Key information
Duration
- Full-time
- 5 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
IELTS 4.5
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- 4.9/5 student rating
Delivered
On Campus
Campus Location
- London, United Kingdom
Disciplines
Marketing Fashion Management View 91 other Short Courses in Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 4.5
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notepad and pen
- Laptop/tablet
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents700 GBP / full≈ 700 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents700 GBP / full≈ 700 GBP / full
Living costs
London
United Kingdom
1137 - 2157 GBP / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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