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Overview
Fashion Marketing - Intensive at the University of the Arts London (UAL) is an intensive one-week course covering the key elements of our Introduction to Fashion Marketing short course alongside more advanced techniques.
All our on campus courses include:
- Networking opportunities and the chance to share ideas with students from across the globe
- Access to the technology and materials relevant to your discipline
- Access to our college shops for any materials you might need
- The chance to ask questions to your tutor in real time
- Feedback and critique on your assignments
- The opportunity to experience the many sights of London on your down time
Programme Structure
Topics covered on the course include:- Analysing the fashion market and its environments
- Fashion marketing research
- Identifying fashion segments and selecting target markets
- The fashion product
- Distribution
- Pricing garments and fashion services
- Integrated fashion communications
- Consumer behaviour
- Fashion marketing planning and determining the strategy
- Differentiating, positioning and innovation in fashion markets
- The fashion calendar and the role of the buyer
- International dimension of fashion marketing
- Marketing luxury products and other contemporary issues
Key information
Duration
- Full-time
- 5 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
On Campus
Disciplines
Marketing Fashion Management View 16 other Short Courses in Fashion Management in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of the Arts London (UAL) and/or in United Kingdom, please visit Student Insurance Portal.
Other requirements
General requirements
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notepad and pen
- Laptop/tablet
Tuition Fee
To always see correct tuition fees
-
International
680 GBP/fullTuition FeeBased on the tuition of 680 GBP for the full programme during 5 days. -
National
680 GBP/fullTuition FeeBased on the tuition of 680 GBP for the full programme during 5 days.
Living costs for London
1137 - 2157 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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